Omnichannel Platform for Beauty and Personal Care Retail

KEEP YOUR CUSTOMERS LOYAL TO YOUR BRAND

Anticipate new market demands and deliver informed,  fully tailored customer service.
EXPLORE

Omnichannel Platform for Beauty and Personal Care Retail

KEEP YOUR CUSTOMERS LOYAL TO YOUR BRAND

Anticipate new market demands and deliver informed, fully tailored customer service.
EXPLORE
The health and personal care retail sector today has entered a new dynamic characterized by growing consumption worldwide due to an increasingly elderly population, consumers’ demands for products that are healthy and environmentally friendly, and rising disposable incomes. Retailers are under enormous pressure to offer unique and differentiated products, services and shopping experiences to their customers. They need to respond more quickly and effectively to fast-changing market conditions and in order to differentiate themselves, they must not only offer differentiated products, but also differentiated shopping experiences, where the capacity for innovation plays a fundamental role.

 

Openbravo offers a flexible mobile and cloud omnichannel platform for personal care retail. Our advanced platform includes a rich set of retail features and advanced technical capabilities that help personal care, beauty and health retail businesses to increase agility and innovation supported by cost-effective omnichannel operations. Openbravo enables to increase customer acquisition and retention and the ability to launch new products, and offer differentiated shopping experiences, both online and offline, innovative and more personalized. Retailers can maintain optimal target inventory levels to ensure sufficient stock is in the right place at the right time and gain greater agility and innovation capacity with lower IT costs.

After a comprehensive technology benchmarking exercise we reached the conclusion that Openbravo offered the best solution to address the needs of our Boots Opticians business in the UK. It provides a highly flexible technology platform that is very easy to deploy, integrate and customize, and a broad set of advanced POS features that have enabled us to respond quickly and completely to all our business requirements.

Anthony Roberts, Global CIO Walgreens Boots Alliance
Boots Opticians logo
COMPLETE STORY

ENABLE YOUR OMNICHANNEL STRATEGY TO INCREASE CUSTOMER SATISFACTION

Health and Personal Care retailers who want to differentiate their customers' shopping experience must adopt an omnichannel approach. Openbravo makes omnichannel a reality by enabling centralized management of all customers, channels and inventory to deliver the promise of a seamless shopping experience. Retailers are reassured that they are adopting a solution that is capable of supporting current needs, as well as the fast-changing expectations of omnichannel customers in the future.
OMS
ENABLE OMNICHANNEL ORDER MANAGEMENT
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CRM & CLIENTELING
KNOW YOUR CUSTOMERS AND OFFER MORE PERSONALIZATION
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INVENTORY
GAIN ACCURATE AND REAL-TIME INVENTORY VISIBILITY
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MERCHANDISING
ENABLE FASTER PRODUCTS AND PROMOTIONS LAUNCHES
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SHARPEN YOUR FOCUS ON CUSTOMER SERVICE WITH MOBILE POS

Personalized personal service is particularly important in health and personal care retailing. Shoppers expect one-on-one conversations with knowledgeable advisors who can provide expertise and well informed recommendations for solutions to their problems. The mobile POS capabilities in Openbravo have been designed to help you deliver the highest levels of customer service, irrespective of whether your associates are behind a counter or helping customers on the shop floor, thanks to a responsive user interface that offers the same functionality on every type of terminal. In addition, Openbravo offers offline resilience so your service won't be affected in the event of an interruption in connectivity.
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MANAGE THE VARIETY OF YOUR ASSORTMENT MORE EFFICIENTLY

Effortlessly support with one integrated system a great variety of assortments, including skin care, bath and shower products, hair care, oral care, optical goods, medicines and food supplements, amongst others. Openbravo gives you greater inventory visibility with centralized real-time tracking of goods movements, inventory status and quantities across all channels and locations. You can easily manage single products, BOM, kits or variants based on an unlimited number of product characteristics (weight, color and other attributes) and assign them to multiple price lists and assortments.

OPTIMIZE COSTS AND INVENTORY MANAGEMENT

Seasonality factors, a constantly evolving regulatory landscape, and the development of new technologies result in the frequent introduction of new products, so it is of critical importance for health and personal care retailers to be able to accurately forecast demand for new and existing products as well as avoid overstocks in products which are rapidly approaching obsolescence. With Openbravo, personal care retailers gain accurate demand forecasts, optimize purchasing costs and increase the efficiency of goods distribution. Optimize staff, space and stock in your warehouses with advanced mobile-enabled functionality that increases inventory accuracy and reduces overall stock management costs.
DEMAND FORECASTING
OPTIMIZE SUPPLY CHAIN WITH ACCURATE DEMAND FORECASTS
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PROCUREMENT
MEET DEMAND BETTER WITH OPTIMIZED SPENDING
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INVENTORY
MOBILIZE YOUR INVENTORY MANAGEMENT OPERATIONS
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LOGISTICS
INCREASE MERCHANDISE DISTRIBUTION EFFICIENCY
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SIMPLIFY MULTI-STORE MANAGEMENT

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SIMPLIFY MULTI-STORE MANAGEMENT

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REDUCE IT COSTS

Openbravo offers a highly flexible mobile and cloud omnichannel platform for personal care retail that helps increase efficiency and reduce IT costs thanks to Openbravo’s comprehensive functional coverage and its modular, mobile-enabled and cloud-ready architecture. Simplify your overall IT infrastructure, integrate easier and faster with all your existing systems and enable more innovation and agility with lower IT costs.

TAKE SMARTER DECISIONS

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TAKE SMARTER DECISIONS

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