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Software platform for beauty and personal care retail
Offer more exclusive and differentiated experiences
More online customers who require better service
The retail sector for beauty and personal care items has entered a new dynamic, marked by an increase in global consumption due to the aging population, the demand for healthier and more environmentally friendly products, and the increase in disposable income.
Your clients have greater expectations and increasingly interact online, which forces you to offer more personalized service, more exclusive and differentiated experiences, and more convenient options for purchasing, paying and shipping products.
Ensure a consistent omnichannel strategy
Openbravo offers beauty and personal care retailers a platform to meet the needs of the most demanding environments. It comprises POS software, which is designed to support different omnichannel and low-contact scenarios, as well as components for order management, warehouse and inventory management, and promotion management. All this on a modular technology platform that is 100% open source and mobile-optimized to give you greater agility and capacity for innovation. And it runs in the cloud.
Greater knowledge of your customers through all channels
Ensure you have complete and up-to-date customer information, such as personal data or purchase history, and access the information from the point of sale and other points of contact to enable you to personalize the customer experience. Manage global loyalty programs that will motivate your customers to come back.
Efficient management of your eCommerce sales
Sell and deliver merchandise intelligently across all digital and in-store touchpoints, with omnichannel services like Click and Collect or home delivery. Its flexible brew rules engine enables you to meet your customers’ preferences and profitability goals. A perfectly integrated system with your stores and warehouses that facilitates the connection with eCommerce solutions such as VTEX, SAP Hybris, Magento or Prestashop.
Improved physical shopping experience
Empower your staff to look up customer or product information from a mobile POS to reduce queue times, and ensure faster, more convenient and low-touch checkout options with the use of self-checkout terminals and mobile payments. Equip your stores to offer services such as home delivery or online order picking for your Click and Collect service.
The solution allows you to manage all your stores and terminals from a single point, thus avoiding the need for local servers.
More agile management of new products and promotions
Increase your efficiency and agility with a powerful pricing and promotions engine, with flexible application rules combining multiple criteria for each of your channels.
Take advantage of an architecture that enables you to launch new products and offerings more quickly. Its centralized management allows updates and changes to be synchronized across all your stores and points of sale almost immediately.
Single, real-time view of inventory
Get real-time inventory visibility across all locations, for different category products described by an unlimited number of features.
Efficiently manage inventory transactions, such as receipts, movements, shipments or picking, from mobile devices. Its comprehensive functionality helps optimize the tasks of your employees and ensure inventory accuracy, which is a prerequisite for omnichannel success.
Omnichannel operations under control
Openbravo offers beauty and personal care retailers a comprehensive and customizable reporting solution that uses an extensible data model with standard domains in areas such as sales, discounts, payments and taxes.
It comes with a complete list of reports to access detailed information from the point of sale or the back office.
Greater IT agility in the cloud
Adopt a high-performance dedicated cloud infrastructure on Amazon Web Services or Microsoft Azure. Supported by cloud experts to secure your operations 24 hours a day, 7 days a week.
Take advantage of an open, standards-based retail API and modular architecture, giving you greater agility and the ability to innovate. Today and in the future.
