For many digital native brands, a sharp website was enough to win over loyal customers and stake out their share of the market, but there are good reasons that a significant number of digital natives are also investing in physical locations over the next five years. For digital natives who want

In a world in which the boundaries between physical and online commerce are increasingly blurred, Buy Online, Pickup In Store (BOPIS), has become an essential capability that all retailers should offer if they want to offer a better customer experience. According to research conducted by RIS News, BOPIS tops the

Sustainability is now recognized as a vital topic in retail, particularly in the fashion sector, but much of it focuses on sourcing, resource use, labor, and supply chain. As a retailer, what can you do to increase sustainability in your stores, and what technologies will make it easier to adapt?

As more and more retailers are looking to invest in automation technologies, self-checkout has gained in popularity largely due to the economic benefits which come from freeing up resources and staff for more complex tasks and services and the ability to speed up checkout and reduce waiting times, which makes

On February 3, the eighth edition of the Barcelona Fashion Summit took place in Barcelona. This vanguard event for fashion professionals in Spain is organized annually by moda.es and this year, Openbravo was one of sponsors. With access to a diversity of presentations and debates that centered around this year’s

The motto for the 2020 edition of the ISPO Munich fair was “Be responsible. Be creative. Be active.” But the truth is, it is not always easy to find a space where ideas or reflections can be shared so freely. But from the moment I walked into ISPO Munich, it

As the technologies and strategies behind modern retail mature, the Barcelona Fashion Summit this year will focus on what means to be customer-centric, and what it takes get closer to the customer in a more meaningful way. Organized by Modaes and sponsored this year by Openbravo, the Barcelona Fashion Summit

Like all retailers, sporting goods stores must also step up their game and adapt if they want to survive in the new era of omnichannel retail. We’ve all read about the digital transformations that are propelling brands like Lululemon, Dick’s Sporting Goods, Under Armour, Nike, Adidas, and REI, to name

Following a very successful visit to the NRF Big Show earlier this month , Openbravo has prepared a packed schedule of events for the coming months. So, if you want to find out more about how Openbravo can help your business, make a note in your diary! You will find

Have you ever walked into a store knowing more about the product than the store associate? Or worse, you asked a question and the associate was fumbling with the POS terminal. Staff training is still a big challenge for retailers. Technologies have evolved quickly and staff turnover is high, which