Retail Trends

3 min read Retail Media Networks (RMNs) are one of the technologies included in Gartner’s latest Hype Cycle for Digital Advertising. It is a technology that is increasingly being talked about and is

4 min read The barcode turned 50 years old on April 3rd. Today, another standard, the QR code, threatens its reign. According to GS1 data, barcodes are scanned 10 billion times a day

3 min read Tap on Phone, Tap to Phone or Tap to Pay is one of the latest innovations in retail payments, dramatically changing the way retailers accept payments and providing a truly

3 min read The circular economy is mentioned a lot these days, but it is really nothing new. Used and second-hand markets have been around for many years. What has changed recently is

4 min read On March 28th, Openbravo will participate in a new edition of Retail Forum 2023, at IFEMA Madrid, organized by IKN. This edition, number 11, is expected to be attended by

2 min read With the “Store as a Service” model, digital-native brands and mid-sized retailers can get closer to their customers and expand their market by opening new physical outlets that better meet

2 min read Customers no longer enter from a single channel, so today retailers need to listen to all their channels to really know their customers and connect with them to know how

3 min read Stores remain and will remain the preferred shopping channel for most customers, but their role has changed. The success of stores is no longer based solely on a good assortment

3 min read Self-Checkout (SCO) is an increasingly popular option for retailers to streamline the checkout stage of their customers’ shopping experience. As with any new development, it has its pros and cons

2 min read Clienteling is today a key retail strategy that seeks to establish lasting and meaningful relationships with customers. It can be defined as the set of processes or tools used to