Juan Pablo Calvente
Author Archive

Juan Pablo Calvente

Fashion

2 min read Emotions influence many purchasing decisions, but in the case of fashion they play a dominant role. Unlike a TV, a sofa or a set of towels, which fill a specific

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Retail Trends

2 min read The growth of eCommerce has brought with it new payment methods that have given consumers a wider range of possibile ways to pay for their purchases. Recently, more and more

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Retail Trends

2 min read The marketplace model has taken hold during 2021 and more and more retailers see in it an opportunity to improve customer loyalty and prolong the lifetime value of their customers.

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