Xavier Places i Cano

5 min read The ability to offer an immersive shopping experience to customers in stores will become a differentiating factor in the future to increase retailers’ loyalty and profitability. This is the conclusion

4 min read The adoption of 5G technologies and edge computing presents retailers with an opportunity to overcome technological challenges that will allow them to run more efficient operations and to deliver enhanced

3 min read Retail Media Networks (RMNs) are one of the technologies included in Gartner’s latest Hype Cycle for Digital Advertising. It is a technology that is increasingly being talked about and is

4 min read On March 28th, Openbravo will participate in a new edition of Retail Forum 2023, at IFEMA Madrid, organized by IKN. This edition, number 11, is expected to be attended by

2 min read Clienteling is today a key retail strategy that seeks to establish lasting and meaningful relationships with customers. It can be defined as the set of processes or tools used to

< 1 min read Consumers have increasingly high expectations when it comes to instant gratification: they want to buy something and have it in their hands quickly. One of the new hybrid shopping modalities

2 min read In a world of unified commerce, retailers must ensure that stock can be located quickly and moved efficiently, regardless of the size of the order or whether it comes from

2 min read Returns have always been an issue in the fashion industry, as they reduce net sales, indirectly decrease gross and net profits, and force the retailer to allocate space and staff

2 min read As consumers rediscover the pleasures of shopping in physical stores and workers return to their offices, the strong tailwinds that benefited the digital economy during the pandemic are losing some

2 min read During times of prosperity, fashion retailers tend to prioritize revenue expansion and customer acquisition, optimizing operations to offer frequent assortment changes as it has been proven that these constant changes