Xavier Places i Cano

3 min read Retail Media Networks (RMNs) are one of the technologies included in Gartner’s latest Hype Cycle for Digital Advertising. It is a technology that is increasingly being talked about and is

4 min read On March 28th, Openbravo will participate in a new edition of Retail Forum 2023, at IFEMA Madrid, organized by IKN. This edition, number 11, is expected to be attended by

2 min read Clienteling is today a key retail strategy that seeks to establish lasting and meaningful relationships with customers. It can be defined as the set of processes or tools used to

< 1 min read Consumers have increasingly high expectations when it comes to instant gratification: they want to buy something and have it in their hands quickly. One of the new hybrid shopping modalities

2 min read In a world of unified commerce, retailers must ensure that stock can be located quickly and moved efficiently, regardless of the size of the order or whether it comes from

2 min read Returns have always been an issue in the fashion industry, as they reduce net sales, indirectly decrease gross and net profits, and force the retailer to allocate space and staff

2 min read As consumers rediscover the pleasures of shopping in physical stores and workers return to their offices, the strong tailwinds that benefited the digital economy during the pandemic are losing some

2 min read The digitization of retail is breaking down barriers and digital technology has moved beyond the screens of our devices to infuse the physical experience. Today’s consumers are looking for new

2 min read The most advanced brands and retailers are adopting innovative loyalty programs based on a combination of products, services and experiences. The goal is to offer not only economic benefits to

3 min read The business of selling second-hand products is growing at 11 times the rate of traditional retail, making it a new opportunity and a new challenge for retailers. According to a