Xavier Places i Cano
Author Archive

Xavier Places i Cano

Passionate about my family, friends, Openbravo and Marketing! Ready to engage with us? Marketing Director at Openbravo

Woman Using 3D Augmented Reality Digital Interface in Modern Shopping Center
Innovation

5 min read The ability to offer an immersive shopping experience to customers in stores will become a differentiating factor in the future to increase retailers’ loyalty and profitability. This is the conclusion

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Creative background, male hand holding a phone with a 5G hologram on the background of the city. The concept of 5G network, high-speed mobile Internet, new generation networks. Copy space, Mixed media.
Innovation

4 min read The adoption of 5G technologies and edge computing presents retailers with an opportunity to overcome technological challenges that will allow them to run more efficient operations and to deliver enhanced

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Redes
Retail Trends

3 min read Retail Media Networks (RMNs) are one of the technologies included in Gartner’s latest Hype Cycle for Digital Advertising. It is a technology that is increasingly being talked about and is

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FashionFeatured EventsRetail Trends

4 min read On March 28th, Openbravo will participate in a new edition of Retail Forum 2023, at IFEMA Madrid, organized by IKN. This edition, number 11, is expected to be attended by

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Vendedor asiste cliente con tableta en tienda de moda
Retail Trends

2 min read Clienteling is today a key retail strategy that seeks to establish lasting and meaningful relationships with customers. It can be defined as the set of processes or tools used to

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Retail Trends

< 1 min read Consumers have increasingly high expectations when it comes to instant gratification: they want to buy something and have it in their hands quickly. One of the new hybrid shopping modalities

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Retail Trends

2 min read In a world of unified commerce, retailers must ensure that stock can be located quickly and moved efficiently, regardless of the size of the order or whether it comes from

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FashionRetail Trends

2 min read Returns have always been an issue in the fashion industry, as they reduce net sales, indirectly decrease gross and net profits, and force the retailer to allocate space and staff

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Retail Trends

2 min read As consumers rediscover the pleasures of shopping in physical stores and workers return to their offices, the strong tailwinds that benefited the digital economy during the pandemic are losing some

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FashionRetail Trends

2 min read During times of prosperity, fashion retailers tend to prioritize revenue expansion and customer acquisition, optimizing operations to offer frequent assortment changes as it has been proven that these constant changes

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