Fashion

3 min read The circular economy and sustainable fashion are mentioned a lot these days, but it is really nothing new. Used and second-hand markets have been around for many years. What has

4 min read On March 28th, Openbravo will participate in a new edition of Retail Forum 2023, at IFEMA Madrid, organized by IKN. This edition, number 11, is expected to be attended by

2 min read Returns have always been an issue in the fashion industry, as they reduce net sales, indirectly decrease gross and net profits, and force the retailer to allocate space and staff

2 min read During times of prosperity, fashion retailers tend to prioritize revenue expansion and customer acquisition, optimizing operations to offer frequent assortment changes as it has been proven that these constant changes

2 min read Emotions influence many purchasing decisions, but in the case of fashion they play a dominant role. Unlike a TV, a sofa or a set of towels, which fill a specific

2 min read The 1980s saw the birth of fast fashion, a new way of doing fashion by shortening delivery times and reducing prices that  burst onto the market to change the rules

< 1 min read In 2020, China’s online sales reached 2.3 trillion dollars, half of all online sales globally, and today eCommerce accounts for 77% of all retail sales in the country, which is

3 min read The business of selling second-hand products is growing at 11 times the rate of traditional retail, making it a new opportunity and a new challenge for retailers. According to a

2 min read Viya and Austin Li Jiaqi are the most popular influencers in China. Together they accumulated sales in China in 2020 worth $8.2 billion. In 2020, total live shopping sales in

2 min read After a year of profound changes, retailers in the fashion retail sector need to bet on differentiation and adapt their stores to the new expectations of their customers in areas