editorial team

2 min read After exponential growth in 2020, the sports habit has continued and consumers continue to need to equip themselves to get fit. Sports retail has weathered the pandemic well and, more

2 min read The 1980s saw the birth of fast fashion, a new way of doing fashion by shortening delivery times and reducing prices that  burst onto the market to change the rules

2 min read The way luxury goods are bought and consumed by China has changed. Until now, many Chinese consumers took advantage of their trips to buy luxury products in Europe and the

2 min read One of the consequences of the pandemic has been the birth of new online consumers and those who made their first purchases online a few months ago are now great

3 min read Faced with a consumer who wants to reduce contact and prefers to buy online, Click and Collect has emerged as an attractive alternative for those who cannot or do not

2 min read Despite the recent acceleration of eCommerce, the physical store continues to play a vital role in the strategies of retailers, who increasingly seek greater integration between the physical store and

2 min read The role of the store has evolved and creating new shopping scenarios that reduce physical contact does not mean losing the  unique benefits of shopping in a store. Rather, it

2 min read Streets with stores closed have been a common sight in many cities but little by little, with the improvement in consumer optimism, we see the rebirth of the physical store.

2 min read Retailers could be forgiven for thinking that unified commerce is just another name for omnichannel retail. So what exactly is the difference? To the customer, of course, there should not

2 min read There are many reasons why retailers are just now investing in customer experience technologies. Maybe they’ve been waiting to see how the technology develops and what technologies reach the tipping