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Fashion

FashionFeatured Eventsindustries

Openbravo will be attending the second edition of the Innovation Fashion Forum in Madrid on Thursday, July 5, organized by modaes. Geared towards professionals involved in the digital transformation of fashion companies, the success of the first edition of IFF proved there was much interest for an event where aspects

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Fashionindustries

The fashion industry is in continuous evolution and retailers that don’t innovate fast enough will be left behind. One of the key areas where fashion retailers need to innovate is personalization, as fashion-conscious consumers wants to walk out of a store feeling that the clothes they have just bought are

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FashionindustriesSuccess Stories

As the fashion industry becomes increasingly dominated by multinational fast-fashion brands like Zara and H&M, there is still room for niche players who put the emphasis on exclusive, contemporary fashion and serve a regional rather than international market. These retailers have much to gain from an integrated and omnichannel retail

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FashionFeatured EventsindustriesSporting Goods

I recently had the opportunity to attend the sixth edition of the ISPO Academy Barcelona event, whose theme this year was “Proximity”, meaning proximity to the client, something that we all try to achieve but which remains a great challenge for the retail sector. The event was held at the

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FashionFeatured Eventsindustries

Spain is home to some of the biggest names in fashion retailing and the Barcelona Fashion Summit has evolved to become a key event on the calendar for executives from all areas of the fashion world in Spain.  The forward-looking theme  this year was Fashion 2030: A Brave New World,

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FashionFeatured Eventsindustries

Openbravo was thrilled to attend the 28th edition of ColombiaModa, one of Colombia’s leading fashion forums with over 50,000 visitors.  This year’s event underscored the importance of using technology to diversify the channels and means of marketing, satisfy the needs of consumers, and improve the integration of supply chain systems.

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FashionFeatured Eventsindustries

Spain is home to several leading international fashion brands including Zara, Mango, Desigual, and El Corte Inglés, all of which are investing in technologies that are redefining the retail sector today. Leveraging Spain’s  economic growth and the dynamism of the fashion sector, Spain’s top fashion retailers are embracing innovation to

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Fashionindustries

Footwear has been  a strong and dynamic retail category over the last decade thanks to the proliferation of specialty niches and the growing demand for specialized footwear designed to meet specific needs in terms of function and style. So it is not surprising that brands have turned to footwear to

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FashionindustriesRetail Trends

Once, fashion had two main seasons: spring/summer and autumn/winter. But fast-fashion retailers have revolutionized the fashion business by introducing lots of  “mini-seasons” designed to  pick up on new trends and make products available for customers in as little time as possible. Fast-fashion designers create new looks every week and so

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Fashionindustries

Retailers face serious challenges to please customers and compete in a crowded industry landscape. The modern shopkeeper must handle inventory in one or several brick-and-mortar locations while maintaining a user-friendly online retail market. What was once a simple case of stocking the latest trends has become more challenging as customers

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