Openbravo was thrilled to attend the 28th edition of ColombiaModa, one of Colombia’s leading fashion forums with over 50,000 visitors. This year’s event underscored the importance of using technology to diversify the channels and means of marketing, satisfy the needs of consumers, and improve the integration of supply chain systems.
Spain is home to several leading international fashion brands including Zara, Mango, Desigual, and El Corte Inglés, all of which are investing in technologies that are redefining the retail sector today. Leveraging Spain’s economic growth and the dynamism of the fashion sector, Spain’s top fashion retailers are embracing innovation to
Footwear has been a strong and dynamic retail category over the last decade thanks to the proliferation of specialty niches and the growing demand for specialized footwear designed to meet specific needs in terms of function and style. So it is not surprising that brands have turned to footwear to
Once, fashion had two main seasons: spring/summer and autumn/winter. But fast-fashion retailers have revolutionized the fashion business by introducing lots of “mini-seasons” designed to pick up on new trends and make products available for customers in as little time as possible. Fast-fashion designers create new looks every week and so
Retailers face serious challenges to please customers and compete in a crowded industry landscape. The modern shopkeeper must handle inventory in one or several brick-and-mortar locations while maintaining a user-friendly online retail market. What was once a simple case of stocking the latest trends has become more challenging as customers
Going into the future, it’s important that every apparel and footwear retailer has a strategy that helps them develop into a truly omnichannel organization. That means bringing the digital experience offline and putting the customer as the center of everything, connecting with them independently of the channel (as channel constraints and organizational