Colvin embraces Openbravo to scale and keep innovating flower retailing
Before the decision to implement Openbravo, we managed operations at Colvin with proprietary software, but as the complexity of the business has grown, it has become increasingly difficult for us to keep it updated according to our needs. For this reason, we decided to look for a commercial solution that would allow us to have our standard processes developed, without losing the flexibility we need to adapt it to the online flower and plant business.
Before the decision to implement Openbravo, we managed operations at Colvin with proprietary software, but as the complexity of the business has grown, it has become increasingly difficult for us to keep it updated according to our needs. For this reason, we decided to look for a commercial solution that would allow us to have our standard processes developed, without losing the flexibility we need to adapt it to the online flower and plant business.
Pol Lligoña, Head of Global Operations at Colvin
Colvin puts the emphasis on product freshness with a D2C model for flowers and plants
Retailing has undergone a radical transformation with digital technology enabling new business models that bypass established players and enable new distribution strategies. Colvin, a Barcelona-based eCommerce startup founded in 2017, has applied those disruptive principles to flower retailing by implementing a direct-to-consumer (D2C) model that connects directly with flower and plant growers and eliminates intermediaries. During 2020, Colvin shipped more than 10 million flowers, doubled the size of the team to 200 people and opened a division focused on the world of plants, Colvin Jungle. It currently operates in Spain, Portugal, Italy and Germany.
Challenges
Rapid acceleration of sales
Like many e-commerce companies, Colvin has seen an acceleration in growth as more consumers choose to shop online and more frequently, and its turnover doubled in 2020. The systems that Colvin already had when it started oppefrom the beginning of its operations did not offer the scalability it needed to cope with the growth of the business and its complexity.
Traceability and inventory control
Flowers are a perishable commodity and there is a lot of pressure in Colvin’s supply chain to ensure fast shipments. This required, firstly, greater visibility into their inventory levels and, secondly, better traceability so that they could always easily identify the origin of each batch, which is important if, for example, they received a batch of flowers that wither prematurely.
The main objective of the project is to be able to track in real time the production processes of the three production centers that we have in Europe (Spain, Italy and Germany), scale the processes and be able to know exactly the type, variety and origin of each flower used to make each of the bouquets in order to improve their quality and guarantee the best possible delivery experience
The main objective of the project is to be able to track in real time the production processes of the three production centers that we have in Europe (Spain, Italy and Germany), scale the processes and be able to know exactly the type, variety and origin of each flower used to make each of the bouquets in order to improve their quality and guarantee the best possible delivery experience