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Integration simplified multinational and multi-brand operations

"Choosing Openbravo was initially driven by cost and scalability. We needed to consider our IT investment very carefully and ensure the chosen system was reliable, scalable and flexible."

Mehdi Bedadi, Asia IT Director
ETAM International Sourcing Openbravo Commerce Suite customer
Company Name
ETAM International Sourcing
Product Line
System in Motion

Sourcing and procurement for global women's fashion brand

Etam International Sourcing (EIS) is a procurement office 100% dedicated to all fashion brands from the Etam Group. Since Etam opened its first lingerie store in Berlin in 1916, it has grown into a global company, active in more than 40 countries, with 4,300 sales outlets, 19,900 employees and 1.215M € net sales in 2013, the Group is a major player in women's fashion around the world through its three brands: Etam, 1.2.3 and Undiz.

Headquartered in Shanghai (China) with a liaison office in Dhaka (Bangladesh), EIS is composed of a multicultural team, and an ever growing network of suppliers, factories and partners all over Asia. EIS is organized into three business lines -- woven, knitted, and lingerie -- to better address the specific needs of each type of product.

The Challenges


Integrated, international ERP solution with process automation top priority

EIS needed a versatile solution which could integrate perfectly with the SAP system used in the Head Office as well as other satellite offices. The company strategically prepared to make a initial investment in a pilot demonstration of Openbravo's benefits for the present and in the future.

Coming from a strong culture of using a lot of spreadsheets, EIS needed a solution that would make it easy for management to adopt the new ERP successfully.

Openbravo Customer Story - Etam International Sourcing - Challenges

The Solution


Flexible, open architecture allows EIS to adapt the solution to their needs

Openbravo offered EIS the flexibility to adapt to their key business requirements and integrate easily with other applications. Openbravo was able to work within their budget, and the the highly flexible and open architecture of the Openbravo solution allowed EIS to build sophisticated features that are specific to the garment and sourcing industry.

Openbravo Customer Story - Etam International Sourcing - Solution

"We did not want to be stuck with limited system functionalities as the business grew. After the initial adoption in China, we were confident enough to move towards the next step. We then replicated the system in other buying offices in Asia, and gradually integrated other brands into the system. Today we benefit from a multi-brand and multi-country system integrated with our Headquarters' system."

Mehdi Bedadi, Asia IT Director

The Results


Better efficiency and control over multinational sourcing and operations

Openbravo allowed EIS to improve the whole sourcing process with automatic integration of procurement data flows from head office SAP.  EIS was able to leverage the flexibility of the platform and gain full control over its multi-brand and multi-country operations.

The system also helped ETAM to synchronize and integrate their order information from their head office with product development, production follow-up, invoicing, shipping, payment, EDI, and the group's supplier's portal. Two procurement offices in China and Bangladesh have already adopted this solution.

existing ERP systems
procurement and ordering processes
operations management
adaptable for business-specific needs
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