
Rolcar trusts Openbravo to transform the sales experience
Openbravo has allowed us to have better knowledge of the sales performance of our products and of our customers, as well as improving the inventory processes in our repair shops. This combination has helped us be more competitive in our market.
Openbravo has allowed us to have better knowledge of the sales performance of our products and of our customers, as well as improving the inventory processes in our repair shops. This combination has helped us be more competitive in our market.
Victor Manuel López. PRESIDENT AND GENERAL DIRECTOR OF ADMINISTRATION AND FINANCE
Commitment to customer service inspires Rolcar to implement digital transformation
Rolcar is a leading company in the auto parts sales market for Mexico. Founded by Mr. Rogelio López in 1961, it has been a national leader in its field for many years. Customers can rely on Rolcar to supply them with a wide range of products and that they will be able to find the replacement part they need. The company currently operates more than 175 locations and 10 distribution centers, with 2,200 employees and 60,000 products to offer its customers. To maintain and refresh its reputation for excellent customer service, Rolcar wanted to implement cutting-edge technology that would allow them to be faster, more efficient and competitive.
Challenges
Achieving real-time data visibility
The company’s old system made it difficult to obtain real-time information, such as daily sales from all stores. Rolcar needed a complete integration of operations which would allow them the real-time visibility that was needed from the store to warehouse and across the entire business.
Support for operational excellence
Operational excellence, monitoring and control of all its stores and distribution centers became a increasing challenge, and the company realized it needed full integration of all its operational processes. It also needed to increase the efficiency and competitiveness of the business substantially, achieving greater speed and precision in its distribution centers, to ultimately facilitate its future expansion and growth plans.

With Openbravo, we now have a stable platform in the cloud which allows for a more agile execution of our processes along with detailed and real-time information of all our operations.
With Openbravo, we now have a stable platform in the cloud which allows for a more agile execution of our processes along with detailed and real-time information of all our operations.
Luis Alberto Arriaga, Systems Manager
