3 reasons why retail software with mobile POS increases sales
Stores remain and will remain the preferred shopping channel for most customers, but their role has changed. The success of stores is no longer based solely on a good assortment and excellent product presentation, but now requires the development of their ability to become order preparation centers and to offer excellent shopping experiences.
To achieve this last objective, store associates play an indispensable role. That means equipping them with the best tools to provide the best service to visitors, wherever they are in the store. This not only improves customer satisfaction, but also that of the employees themselves, thus combating a critical problem in retail today, namely the high turnover rate, which in turn has a negative impact on the shopping experience.
And if we are talking about tools that favor the delivery of a better service, this is where store software that incorporates mobile POS can become the perfect ally. Let’s take a look at three reasons why the adoption of such software helps to increase in-store sales, allowing you to influence the exact moment of the purchase decision.
1. Real-time stock visibility
Having accurate, real-time information on global stock on hand has become a critical and indispensable capability for the successful execution of any unified commerce strategy. For store employees, this capability is especially important as it allows them to discover whether a certain product in a given size and color is available in the same store, in other stores or in warehouses.
The ability to conduct this discovery from a mobile device, thus responding quickly to a customer’s query, can save a sale that would otherwise be lost. If it is also possible to reserve that stock, the probability of closing the sale increases considerably.
2. More personalized assistance
Clienteling is now a key element in offering more personalized shopping experiences to customers. Access to information such as purchase history across all channels, personal information, filtering according to personal preferences or the ability to recommend products, services and promotions helps salespeople to offer a better service, resulting in greater customer satisfaction and loyalty, which ultimately translates into higher sales.
If this personalized assistance can be delivered anywhere in the store, by an employee equipped with a mobile POS system very close to the time of the potential buyer’s decision making, this again dramatically increases the likelihood of closing the sale.
3. Faster and more convenient checkout
No matter how good the presales support, it can be ruined by a poor checkout experience due to long waiting times during peak in-store activity, for example. The use of a mobile POS solution can eliminate this risk, allowing sales to be processed while shoppers are in the queue or elsewhere in the store, and with support for convenient payment methods such as mobile payments, with or without the use of dedicated payment terminals, as in the case of Tap on Phone.
The possibility of sending tickets by e-mail makes mobile checkout even simpler and reduces paper consumption, so improving the sustainability credentials of the retailer. A mobile POS also makes it easy to open new queues, temporarily increasing store capacity.
But what’s the impact on CIOs? Doesn’t a mobile POS system increase complexity?
Equipping in-store employees with a mobile POS requires managing a new set of equipment. However, this may be the only additional complexity if you adopt store software with a fully web-based and responsive POS solution, which means it offers a user interface that automatically adapts to the size of each device.
These types of solutions offer greater freedom in the choice of mobile device type, as only a browser is required. They also eliminate the need for initial installation and subsequent updates on each device, thus reducing maintenance costs and increasing the IT agility of the stores.
Equipping employees with a mobile point-of-sale solution enables them to deliver a better informed and more personalized service, thereby increasing employee and customer satisfaction and loyalty. The end result is employees who won’t want to leave and customers who will buy more.