Comments

Inbound Marketing Specialist

Inbound Marketing Specialist

Website Openbravo Marketing

At Openbravo we are looking for an online enthusiast to join our Marketing team in Barcelona.

 

Functions

As an Inbound Digital Marketing Specialist, your main mission will be to lead and execute different digital marketing projects (newsletters, landing pages, banners, SEO, social media…) with the objective of attracting qualified leads that can be converted into opportunities and customers.

 

This requires:
Monitoring and management of social media (especially LinkedIn)
Definition and execution of email marketing campaigns
Design and sending of newsletters
Design and optimization of landing pages
Implementation of organic and paid inbound campaigns
Web and blog content updates
Content generation for different channels
Proposal of objectives based on lead generation ratios
Use of reports and analytics for tracking and decision support

 

 

Requirements

Essential:
2-3 years of experience designing and creating digital content in different formats.
1-2 years of experience in LinkedIn management: strategy definition, knowledge of key metrics, definition and execution of the publication calendar, community dynamization (response to comments, participation in groups…), campaigns…
Experience in email marketing projects, such as the improvement and optimization of the contact database to increase reception, open or click-through rates.
Analysis and proposal of keywords for the creation of ad copies, email campaigns and other content.
Knowledge and experience in Hubspot, including ability to design and adapt templates and documents (HTML/CSS).
Ability to define and control KPIs for periodic reporting and tracking of results.
Design savvy and strong writing skills.
Excellent communication and teamwork skills.
Ability to work in a very dynamic and changing environment.
Results oriented.
Perfect spoken and written Spanish and high level of spoken and written English (professional use).

 

Desirable:
Undertaken similar position in software technology company.
Fluent spoken and written French.
Experience in SEM campaigns such as Google Ads.
Experience in influencer campaigns.
Experience in on-page and off-page SEO management.
Knowledge of WordPress for content management on corporate website and blog.
Experience with Adobe products for design (Photoshop, Illustrator, InDesign), Camtasia or Toonly for video creation and editing.
Familiarity with web analytics and keyword analysis tools, such as Google Analytics, Ahrefs or Semrush.
Familiarity with the use of solution comparison sites, such as Capterra, Software Advice, G2 or others

 

blank

What we offer

A career in a fast-paced, entrepreneurial business environment
→An opportunity to accelerate your professional development
An international and multidisciplinary team
→A dynamic and young culture with flexible working conditions
A competitive compensation & benefits package

How to apply

Qualified and interested candidates should send an email with their resume attached tocareers@openbravo.com.

 

Please put Inbound Marketing Specialist in the subject line of the email.

 

Thanks for your interest in Openbravo!

To apply for this job email your details to careers@openbravo.com

div#stuning-header .dfd-stuning-header-bg-container {background-image: url(https://www.openbravo.com/wp-content/uploads/2021/01/job-position-header_dark.jpg);background-color: #6eb43f;background-size: cover;background-position: top center;background-attachment: initial;background-repeat: initial;}#stuning-header div.page-title-inner {min-height: 650px;}