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Inbound Marketing Specialist

Inbound Marketing Specialist

Website Openbravo Marketing Team

About us

We are Openbravo, a dynamic and modern enterprise software company, dedicated to brands and retailers, certified Great Place to Work in both Spain and France, and a member of the DL Software Group.

 

Our goal? To help retailers and restaurateurs to be more competitive through the adoption of a flexible mobile and cloud-based unified commerce platform.

 

Today, we operate in more than 50 different countries, and we successfully helped more than 150 clients to achieve greater agility in the acceleration progress of their unified commerce and digital transformation strategies.
If you want to take part in a company known for its inclusive and supportive workplace culture and where you can grow professionally along with our product, then please read on, as we can’t wait to tell you more about the position!

 

Position Overview

 

At Openbravo, we are looking for an online enthusiast to join our Marketing team in Barcelona.

 

Position Responsibilities

As an Inbound Digital Marketing Specialist, your main mission will be to lead and execute different digital marketing projects (newsletters, landing pages, banners, SEO, social media…) with the objective of attracting qualified leads that can be converted into opportunities and customers.

 

This requires:
Monitoring and management of social media (especially LinkedIn)
Definition and execution of email marketing campaigns
Design and sending of newsletters
Design and optimization of landing pages
Implementation of organic and paid inbound campaigns
Web and blog content updates
Content generation for different channels
Proposal of objectives based on lead generation ratios
Use of reports and analytics for tracking and decision support

 

 

Position Requirements

Essential:
2-3 years of experience designing and creating digital content in different formats.
1-2 years of experience in LinkedIn management: strategy definition, knowledge of key metrics, definition and execution of the publication calendar, community dynamization (response to comments, participation in groups…), campaigns…
Experience in email marketing projects, such as the improvement and optimization of the contact database to increase reception, and open or click-through rates.
Analysis and proposal of keywords for the creation of ad copies, email campaigns, and other content.
Knowledge and experience in Hubspot, including the ability to design and adapt templates and documents (HTML/CSS).
Ability to define and control KPIs for periodic reporting and tracking of results.
Design savvy and strong writing skills.
Excellent communication and teamwork skills.
Ability to work in a very dynamic and changing environment.
Results oriented.
Perfect spoken and written Spanish and a high level of spoken and written English (professional use).

 

Desirable:
Undertaken a similar position in a software technology company.
Fluent spoken and written French.
Experience in SEM campaigns such as Google Ads.
Experience in influencer campaigns.
Experience in on-page and off-page SEO management.
Knowledge of WordPress for content management on corporate website and blogs.
Experience with Adobe products for design (Photoshop, Illustrator, InDesign), Camtasia or Toonly for video creation and editing.
Familiarity with web analytics and keyword analysis tools, such as Google Analytics, Ahrefs or Semrush.
Familiarity with the use of solution comparison sites, such as Capterra, Software Advice, G2 or others

 

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What we offer

 

Above competitive salary & benefits package.
Possibility to work fully from home or hybrid (if based in Barcelona, Pamplona or Lille).
Flexibility in schedule.
Free training (English/French/Spanish lessons + adapted training based on your professional needs and interests).
Continuous performance feedback with an annual review so you can keep grow professionally.
Fresh fruit, drinks and loads of snacks every day.
Referral bonus.
Fantastic colleagues from all over the world.
A career in a fast-paced, entrepreneurial business environment.
An opportunity to accelerate your professional development.

 

How to apply

 

If you are interested in becoming part of our amazing team, you can write us an email with your resume attached at careers@openbravo.com. 🚀

 

Please put “Inbound Marketing Specialist” in the subject line of the email.

 

Thanks for your interest in Openbravo!

To apply for this job email your details to careers@openbravo.com

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