Deporvillage boosts sales with business integration
Openbravo has allowed us to standardize processes and streamline the methodology, controlling high levels of operations, which has greatly facilitated the growth we are experiencing.
Openbravo has allowed us to standardize processes and streamline the methodology, controlling high levels of operations, which has greatly facilitated the growth we are experiencing.
Xavier Pladellorens, CEO, Deporvillage
A leading eCommerce for cycling and running sports in Southern Europe
Founded in 2010, Deporvillage is today a leading online store for specialized products for cycling, running, outdoor, swimming, triathlon and fitness across Southern Europe. Since its inception, the company has expanded into four countries - Spain, Italy, France and Portugal. Today, Deporvillage continues to provide customers with competitive pricing, prompt customer service, and fast delivery for over 40,000 products and more than 400 top brands. While they are primarily an e-commerce business, they operate several pop-up stores per year and are currently planning to open an outlet location in the near future.
Challenges
Achieving growth objective of 150% over two years
Before Openbravo was implemented, the company used a Magento server which was customized with extensions to manage the supply and integration with logistics operators. However, the increasing volume and complexity of the business was fast outgrowing the limitations of this system. The use of spreadsheets and other tools which were not integrated with the process were becoming less reliable and management costs were multiplying.
Deporvillage needed scalability and ease of use, and the company looked for a unified platform which could integrate sales, finance, accounting, customer management, inventory management, procurement and logistics and would provide better tools for accurate demand forecasting and automated replenishment.
Solution
Ensuring scalability and interoperability
Deporvillage chose Openbravo because it provided a flexible solution that was very easy to adapt and integrate. The system offered a scalable information system capable of meeting current needs and capable of evolving at the same pace as the company’s growth.
Openbravo provided Deporvillage with a single, integrated platform for their operations which could communicate with external systems including Magento (eCommerce) and ESBO (Logistics). The company also implemented Openbravo’s POS solution for pop-up stores and special events.
Up and Running in 6 months
Implementation was divided into two phases, and they system was up and running in 6 months. Invoicing, purchasing, sales, finance and accounting were integrated in the first phase. Integration with eCommerce, operations, logistics and MRP were integrated in the second phase, including custom developments to support business-specific algorithms that automated the whole purchasing process.
We have gained agility in the whole process, especially for purchasing and replenishment, automating with our own business algorithms and communicating more easily with suppliers.
We have gained agility in the whole process, especially for purchasing and replenishment, automating with our own business algorithms and communicating more easily with suppliers.
