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The Chinese retail market: Experiences from Equipmag Shanghai

2 min read

Equipmag2014-booth-3The Chinese retail market is very dynamic: with a 13% growth rate in traditional offline and 40% in online e-commerce, there are many opportunities. Still dominated by local brands, the market continues to attract new international brands every year.

Visitors at Equipmag Shanghai, an annual trade show that caters to retailers in mainland China, were a good sample of this dynamic landscape. Mid-size successful retailers are looking for solutions to support their growth. Some are looking for ways to better manage omni-channel distribution. As for new players in the market, they are looking for solutions which are well fitted to the Chinese market, flexible enough to allow for extensions, and compatible with international standards.


The crowd at Equipmag came from a very large range of industries: cosmetics, furniture, fashion, luxury goods, electronics, sporting goods, food & beverage, toys, gardening equipments, etc. There was also interest from a shopping center, looking for solution to drive more traffic, better manage their relationship with brands, offer added value services and increase customer loyalty towards the shopping center.

The Openbravo China booth, hosted in partnership with Bluecom, attracted a lot of interest for its Commerce Platform solution. Indeed, the mobility of the solution, demonstrated on tablets and mobile phones, sparked visitors’ interest. In a very competitive environment, every advantage a retailer can leverage is highly valuable. Openbravo’s inherent flexibility has already proved how critical it is to the success of retailers.

The recent partnership between System-in-Motion, Openbravo Master Distributor on greater China, and Alibaba, who controls more than 75% of mobile payments in China, is an example of how Openbravo can adapt to fast changes in the industry. This partnership aims at the integration of Alibaba mobile payment solution, alipay mobile, with Openbravo Web POS. Retailers see this as an opportunity to attract more customers, by offering new and modern payment means.