virtual reality

5 min read The ability to offer an immersive shopping experience to customers in stores will become a differentiating factor in the future to increase retailers’ loyalty and profitability. This is the conclusion

2 min read As consumers rediscover the pleasures of shopping in physical stores and workers return to their offices, the strong tailwinds that benefited the digital economy during the pandemic are losing some

3 min read Mark Zuckerberg in his video presentation (36′:38″) of Meta says that in the next decade metaverses will reach a billion people, lead to hundreds of billions of dollars in digital

2 min read The role of the store has evolved and creating new shopping scenarios that reduce physical contact does not mean losing the  unique benefits of shopping in a store. Rather, it

2 min read After a year of profound changes, retailers in the fashion retail sector need to bet on differentiation and adapt their stores to the new expectations of their customers in areas

3 min read Remember beacons? What are the prospects for VR in stores? The list of  innovative retail technologies grows longer and more confusing each day, so to help retailers make better tech