in-store experience

< 1 min read Gartner has just published the 2024 edition of its Gartner Tool: Digital Commerce Vendor Guide. For the second consecutive year, following our debut in the 2023 edition, Openbravo has been

< 1 min read Gartner has just published its Gartner Tool: Digital Commerce Vendor Guide, 2023, where Openbravo is ranked among the leading vendors of digital commerce core and ecosystem applications, with strong capacities

2 min read The digitization of retail is breaking down barriers and digital technology has moved beyond the screens of our devices to infuse the physical experience. Today’s consumers are looking for new

2 min read After exponential growth in 2020, the sports habit has continued and consumers continue to need to equip themselves to get fit. Sports retail has weathered the pandemic well and, more

2 min read Retailers are investing in BOPIS (Buy Online Pick Up In Store) and other store-based fulfillment options such as curbside pickup to offer shoppers rapid service while at the same time

2 min read Consumer electronics retailing has entered a new and more challenging era in which omnichannel capabilities are essential for retailers who want to draw shoppers who are increasingly  more comfortable shopping

2 min read The role of the store has evolved and creating new shopping scenarios that reduce physical contact does not mean losing the  unique benefits of shopping in a store. Rather, it

3 min read Although online commerce has worked hard to improve its customer journey, the physical store still has the upper hand if it is able to adapt and transform the customer experience

2 min read For many digital native brands, a sharp website was enough to win over loyal customers and stake out their share of the market, but there are good reasons that a

2 min read As more and more retailers are looking to invest in automation technologies, self-checkout has gained in popularity largely due to the economic benefits which come from freeing up resources and