e-commerce integration

2 min read The use of eCommerce is growing by leaps and bounds in the DIY sector although the physical store still plays an essential role in the buying process. With the advent

2 min read The marketplace model has taken hold during 2021 and more and more retailers see in it an opportunity to improve customer loyalty and prolong the lifetime value of their customers.

2 min read Despite the recent acceleration of eCommerce, the physical store continues to play a vital role in the strategies of retailers, who increasingly seek greater integration between the physical store and

2 min read Retailers could be forgiven for thinking that unified commerce is just another name for omnichannel retail. So what exactly is the difference? To the customer, of course, there should not

3 min read The store still has a bright future, but no one can deny that the current reality is a lot tougher and the future less predictable than in the recent past.

2 min read As more sales migrate to digital channels, store closures will inevitably continue, particularly in the more mature economies.  But many brick-and-mortar retailers are are underestimating the contribution their stores make to an omnichannel

3 min read Many companies with a brick-and-mortar location and an online shop keep the two separated, and that is a mistake given the nature of the always connected customer in today’s retail. There