Customer experience

2 min read What makes customers want to visit your stores? A compelling product range? Competitive prices? Superior customer service? All these things are important, of course, but in today’s digital era, many

2 min read Convenience, speed, cost-effectiveness and security are all factors in the increasing popularity of Buy Online, Pick-up in Store (BOPIS). With BOPIS, customers have the option to buy or reserve product online

2 min read Why do customers come to your stores? According to a survey by Publicis.Sapient, customer service is the stand-out reason for shopping in a physical store instead of online. Indeed, it

2 min read In today’s tough retailing environment, your store associates are in the front line in the battle to keep customers coming into your stores. But sales staff who are pushy or

2 min read Consumers often assume that the more choice, the better. Having “hyperchoice” at the click of a mouse is seen as one of the big advantages of shopping online over shopping

3 min read The fashion industry is in continuous evolution and retailers that don’t innovate fast enough will be left behind. One of the key areas where fashion retailers need to innovate is

3 min read I recently had the opportunity to attend the sixth edition of the ISPO Academy Barcelona event, whose theme this year was “Proximity”, meaning proximity to the client, something that we

3 min read Retailers face serious challenges to please customers and compete in a crowded industry landscape. The modern shopkeeper must handle inventory in one or several brick-and-mortar locations while maintaining a user-friendly