3min read Retailers are facing intense competition for a diminishing share of their customer’s wallet, and this challenge has become more pronounced in markets facing deflationary pressures. Although promotions are an important
3min read Many companies with a brick-and-mortar location and an online shop keep the two separated, and that is a mistake given the nature of the always connected customer in today’s retail. There
3min read Retailers face serious challenges to please customers and compete in a crowded industry landscape. The modern shopkeeper must handle inventory in one or several brick-and-mortar locations while maintaining a user-friendly
3min read A product characteristic is defined as a feature that is primarily physical and generally measurable such as color, size, shape, taste, texture, etc. It is used to create variants of
3min read We can affirm without doubt that physical stores will still be around in the next few decades, in fact, for some industry experts we are actually in the golden age
2min read Last week I was invited to a company meeting in Pamplona, a city in the north of Spain, internationally known for its bull runs; probably the most famous example of running
3min read Two weeks ago, the Indian Retail Forum took place in Mumbai, where the topic for this year was around Omnichannel as the future mantra and how retailers can build businesses
4min read 2003, at the Renaissance Hotel and Convention Center, Mumbai, I stood wide-eyed, looking at the magnanimity of probably the biggest convention I had witnessed until then. For me, my first
< 1min read Beacons are tiny low-powered radio transmitters that send signals to phones just feet away. The point of the devices is to send a specific signal, using low-energy Bluetooth, to phones
2min read It’s been a while since GE Capital Retail bank published in 2013 an annual shopper study showing that more than 80% of consumers start their search process online. Today, e-Commerce
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How Smarter Promotions Help Retailers Achieve Competitive Advantage