Toys “R” Us Iberia to Revitalize Stores with Openbravo

Last month, Portuguese investment firm Green Swan announced it had taken the opportunity to acquire the Toys “R” Us brand across Spain and Portugal. The new CEO,  Shark Tank Portugal investor Paulo Sousa Marquez, is keen to revive the brand and demonstrate how technological innovation can be used to bring customers a new buying experience and drive business growth.

Bringing Toys “R” Us into the 21st Century

After Toys “R” Us declared bankruptcy a year ago and closed stores across the US and the UK, many have speculated on the fate of its stores around the world. Green Swan plans to bring smaller-format shops back into city centers like Lisbon and other cities, moving away from the increasingly unwieldy mega-space toy warehouses which had once cemented the brand’s success.

It will also be implementing an end-to-end omnichannel solution using Openbravo Commerce Cloud to accelerate its store transformation and achieve the agility needed to manage their inventory and operations more efficiently across stores. The cloud deployment will ensure all stores and terminals are managed centrally, which will dramatically reduce total time and cost of IT maintenance and operations. Openbravo’s solution will include connectors for SAP’s ERP system, Hybris (ecommerce) and Crystal Reports (analytics), and provide a custom development to reinforce the company’s baby registry and loyalty program.

The mobile POS solution will enable Toys “R” Us Iberia to deliver customers with more personalized services, a faster checkout experience, and a more seamless shopping experience online and in stores. This will include the convenience of assisted sales capabilities, mobile payments and omnichannel scenarios favored by its young, digitally-savvy customer base.

For more details, please read our latest Press Release.