José Ignacio Alarcón
Author Archive

José Ignacio Alarcón

Retail Trends

2 min read One of the consequences of the pandemic has been the birth of new online consumers and those who made their first purchases online a few months ago are now great

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Retail Trends

3 min read Faced with a consumer who wants to reduce contact and prefers to buy online, Click and Collect has emerged as an attractive alternative for those who cannot or do not

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Retail Trends

2 min read Despite the recent acceleration of eCommerce, the physical store continues to play a vital role in the strategies of retailers, who increasingly seek greater integration between the physical store and

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Retail Trends

2 min read The role of the store has evolved and creating new shopping scenarios that reduce physical contact does not mean losing the  unique benefits of shopping in a store. Rather, it

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Sporting Goods

2 min read Sports retailers need to up their game and improve the instore sports retail experience to compete better with online competitors. Sports retail has seen online sales grow steadily but it

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Success Stories

2 min read The flower business is one of the most traditional retail sectors. For years it continued to resist digital transformation until, in 2017, Colvin arrived to break with tradition and pave

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Retail Trends

2 min read Streets with stores closed have been a common sight in many cities but little by little, with the improvement in consumer optimism, we see the rebirth of the physical store.

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unified commerce
Retail Trends

2 min read Retailers could be forgiven for thinking that unified commerce is just another name for omnichannel retail. So what exactly is the difference? To the customer, of course, there should not

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Retail Trends

2 min read There are many reasons why retailers are just now investing in customer experience technologies. Maybe they’ve been waiting to see how the technology develops and what technologies reach the tipping

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