José Ignacio Alarcón
Author Archive

José Ignacio Alarcón

unified commerce
Retail Trends

2 min read Retailers could be forgiven for thinking that unified commerce is just another name for omnichannel retail. So what exactly is the difference? To the customer, of course, there should not

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Retail Trends

2 min read There are many reasons why retailers are just now investing in customer experience technologies. Maybe they’ve been waiting to see how the technology develops and what technologies reach the tipping

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