José Ignacio Alarcón
Author Archive

José Ignacio Alarcón

Sporting Goods

2 min read Sports retailers need to up their game and improve the instore sports retail experience to compete better with online competitors. Sports retail has seen online sales grow steadily but it

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Success Stories

2 min read The flower business is one of the most traditional retail sectors. For years it continued to resist digital transformation until, in 2017, Colvin arrived to break with tradition and pave

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Retail Trends

2 min read Streets with stores closed have been a common sight in many cities but little by little, with the improvement in consumer optimism, we see the rebirth of the physical store.

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unified commerce
Retail Trends

2 min read Retailers could be forgiven for thinking that unified commerce is just another name for omnichannel retail. So what exactly is the difference? To the customer, of course, there should not

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Retail Trends

2 min read There are many reasons why retailers are just now investing in customer experience technologies. Maybe they’ve been waiting to see how the technology develops and what technologies reach the tipping

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