Increase Business & IT Agility
With several merchandising stores, resident shows in different cities and touring shows moving around the globe continuously, Cirque du Soleil required its new point-of-sale solution to provide a very high degree of agility. It wanted to reduce the excessive time spent setting up and closing point-of-sale activities for each show location and the high cost that that incurred, so ease of setting up and closing the POS terminals, and ease of maintenance were must-have business requirements imposed by the nature of its touring shows, which move frequently from one city to another. In addition, the IT department wanted to adopt a platform-independent solution that would facilitate integration with existing systems and allow them to adopt technologies to enhance the customer experience.
Enhance customer experience and increase sales
To boost Food & Beverage (F&B) and merchandising sales during and around shows, Cirque de Soleil was interested in adopting a solution that would make the sales process more efficient and enhance the customer experience. In particular, Cirque du Soleil wanted a solution that would reduce the time its clients spent waiting in line and so increase sales, and it also wanted to be able to forecast demand and manage inventory better, so as to avoid losing sales for being out-of-stock. Lastly, Cirque du Soleil wanted to make it possible to support different sales scenarios through different initiatives like the adoption of mobile devices, or the integration with the online channel.