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Rotiboy modernizes its stores in Indonesia (Surabaya and Bali) and gains higher visibility into business performance with the Openbravo Commerce Platform

PT. Bintang Indo Jaya client openbravo commerce suite
Entreprise PT. Bintang Indo Jaya Pays Indonesia Industrie Autres Détaillants Spécialisés Solution Openbravo Commerce Platform

Rotiboy, an Asian bakery leader modernizes its stores in Indonesia and gains higher visibility into operations with the Openbravo Commerce Platform.

“Openbravo is helping us to process our transactions effectively; it gives us added benefits in controlling our management flow in our accounting, production and operation departments. It has been a key solution for our retail business”

Adhi Setya
CEO of PT. Bintang Indo Jaya



  • Effective processing of hundreds of daily transactions per store.
  • Improved analysis and decision making process with more accurate real time sales information.
  • Higher pricing agility with the ability to rapidly create and deploy discounts such as buy 2 get 3 for certain credit card holders, employee discounts, new product discounts or special discounts for credit card holders on certain dates amongst others.
  • Better inventory control, especially for raw materials and finished products, with the reduction of manual tasks and automatic calculation of inventory costing.
  • Improved production management both in the stores and in the factory.
  • Improved cash flow management with integrated accounts payable and receivables.
  • Improved control of sold products to franchisors.
  • 10 stores running the new solution. More to be added in the short term.



  • Effective integration of the front office and back office operations.
  • Improvement of inventory management.
  • Improvement of production management both in the factory (dough) and in the stores (bun).
  • Management of a high number of transactions.



Rotiboy chose Openbravo for being an integrated retail system that allows complete control of front office and back office processes.

  • Implementation includes master data management, procurement management, warehouse management, production management, sales management and POS in the stores.
  • All key requirements were met with the out-of-the-box functionality. Only printed ticket formats and some specific reports were customized.
  • Solution is deployed in the cloud.


Company Description:

PT. Bintang Indo Jaya, is a master franchisee for Rotiboy, which operates in Surabaya and Bali area of Indonesia.

Rotiboy Global, founded in Bukit Mertajam, Penang, Malaysia in 1998, the first Rotiboy was a neighbourhood bakery which baked fresh breads and loaves for the household, for kids to bring to school, cakes for birthday celebrations; home-makers were our best friends.

Having baked more than 100 million buns worldwide to date & still baking, currently, Rotiboy has 12 stores in Malaysia, 35 stores in Indonesia, and 150 stores in South Korea.