We use cookies to analyse, personalise and improve your experience of our site.

By continuing to use our website, you accept our cookie policy. Click below for more information.

Read more

"We chose Openbravo and its retail vertical, the Openbravo Commerce Suite, for its high flexibility and easy integration. This has allowed us to move forward with our the Vitamin Shoppe (VS) expansion project in Guatemala and the Central American region."

Jorge Ortega
General Manager

the Vitamin Shoppe expands its franchise to Latin America with its alliance with Grupo Unipharm and Openbravo as its new retail management platform

the Vitamin Shoppe
Company name the Vitamin Shoppe Country Guatemala Industry Health, Beauty and Personal Care Solution Openbravo Commerce Suite
Implementor Partner

The Vitamin Shoppe offers nutritional supplements for health through excellent advice to its customers and an attractive loyalty program. As a basis for its strategy, the Vitamin Shoppe required a new retail management platform adaptable to its dynamic marketing programs and points management system, all through an easy-to-manage platform that provides accessible and real-time information.

"We chose Openbravo and its retail vertical, the Openbravo Commerce Suite, for its high flexibility and easy integration. This has allowed us to move forward with our the Vitamin Shoppe (VS) expansion project in Guatemala and the Central American region. With Openbravo and Alexius, we were able to integrate the Vitamin Shoppe operations into SAP, our corporate platform, and developed a loyalty module that forms a key part of our market strategy."

Jorge Ortega, General Manager.

Results:

  • Integration with the central corporate system SAP All-in-One through web services, for sales management, store inventory movement and customer management.
  • Loyalty module integrated in Openbravo including definition of different levels of customer (VIP1, VIP2 ...), with different rules of accumulation of points and possibility of redeeming them as a form of payment at the point of sale.
  • In-store sales and inventory visibility in real time.
  • Future ability to offer a store-assisted retail sale from mobile devices through Openbravo's point-of-sale mobile and web solution.
  • Faster and more flexible opening of new stores, including pop-up stores at sporting events.

 

Challenges

  • Rapid opening of a new chain of stores and start-up of operations.
  • Integration with enterprise SAP All-in-One.
  • Achieve better sales and inventory visibility
  • Ensure secure access to the system for different profiles.
  • Achieve high flexibility for setting prices, offers and promotions.

 

Solution

  • the Vitamin Shoppe chose the Openbravo Commerce Suite as its new solution for the opening of its new Retail business unit due to its flexibility and the possibility of integration with other platforms.
  • Openbravo's solution, adopted as a new solution for its stores, offers full support to the different business processes for sales, customer loyalty and management, as well as inventory management in stores, with integration with the central SAP All-in-one system that supports financials and product catalog management.

 

Company description

The Vitamin Shoppe is a healthcare franchise that offers advice and products like nutritional supplements to lead a healthy life.