CHEERS leverages its strategy on Openbravo Commerce Suite and its lean and flexible architecture that allows adapting the software to the company business needs
"Markets in China are very dynamic and competitive - this requires you to always have a full overview of your business to be able to take fast and effective actions. For us, a wine importer, wholesaler and retailer in China, finding the right IT system for CHEERS is the basis to mastering our business - and very difficult, especially for a young and quickly growing company as ours! We are happy that with System-In-Motion, we have found a knowledgeable and committed partner who adapted proven standard systems to a scalable fit-to-need solution that helps us to sustain our competitive advantage against our competitors. They put our business objectives as a priority and help us to make our customers smile!"
Director of Finance - CHEERS
The use of Openbravo Commerce Suite allows CHEERS to:
CHEERS used a phased approach to gradually cover its business requirements:
CHEERS has signed strategic franchisee agreements, for a quick growth of their market reach in China, which require the deployment of a global system, for all franchisee, for one or multiple stores.
CHEERS was founded and is still managed by wine lovers. It takes its root in a long history of wine trading and a passion for wine drinking. The management is built by Swiss and Chinese and has a very strict policy on quality control. They search for the best price-quality proposal for imported wines to satisfy Chinese customers and friends. They create and maintain a strong culture of customer service, discipline, motivation, enthusiasm and commitment in their staff.
Started as a trading company under the name MQ Wines, the company created its new brand CHEERS from scratch, together with a store concept and customer experience to share their passion for wine with the public. After experiencing with the model in Beijing, with several very successful stores, CHEERS is now opening up its concept to other passionate entrepreneurs, through their franchise program.