Frozen Products Distributor
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- Coordinating information: Find a way to improve the quality of information by incorporating all activities and operations into one system.
- Accessing information: Update management & control, sales, and logistics systems to access real time data.
- Streamlining operations: Develop one personalized sales procedure for each client, based on their previous purchasing behavior and historical data.
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- Implementation: A full implementation of Openbravo's platform, which included: sales, logistics, and administration.
- Integration: All existing department and operational activities were integrated into Openbravo, allowing managers across functions to better understand Frilac business activities, and offer suggestions to improve company profitability.
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- Reduction in data redundancy: Entering information into Frilac's new system is only done one time and can be done by any department, reducing the need to have each department manage identical processes.
- Knowledge sharing: Managers across functions can now spot problems and opportunities in their daily routines, allowing Frilac to better respond customer preferences and needs.
- New capabilities: Frilac sales reps now have real-time access to customer buying habits and requests, enabling them to inform clients about sales promotions, potentially low inventory levels of habitually purchased products, and general changes in end-customer buying trends, as seen by company and industry changes.
- Measurable impact: Sales have increased by 32%.
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Carlos Villanueva, Sales Director for Frilac, S.A.
“Openbravo met and exceeded our original expectations, especially as far as technological flexibility, personalized support and a solution tailored to our specific needs.”
“For the last four years, Openbravo has been our ERP solution. All strategic changes have been developed and established according to our required system adaptation needs. Sales increases of 32%, enhanced decision-making processes, and measurable quality improvements can all be attributed to the existence of Openbravo – our new ERP.”
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