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Increasing capacity, speed, and efficiency of order management processes

"The Openbravo implementation has been a success in ensuring scalability of our eCommerce project, thanks to an overall improvement in our operations."

Pablo Melchor, Founding Partner
regalador openbravo commerce suite customer
Company Name
Product Line
Other Specialty
SMF Consulting

Online platform helps Spanish artists sell globally

Regalador.com is a Spanish company created in 2011 by a group of passionate Internet and e-commerce entrepreneurs. Regalador.com sells a selection of original and curated items created by artists, designers and craftsmen as well as by national and international independent Spanish companies via its web store.

The Challenges


Seamless integration between eCommerce platform, inventory management and logistics required

This online company required a robust system which could handle a high synchronization frequency between eCommerce and the Openbravo platforms, as well as manage a product groupings and "packs" with different VAT categories.

Regalador.com required a new management system capable of supporting the expected growth and significantly improving its logistics and financial operations control.

Openbravo Customer Story - Regalador - Challenges

The Solution


Fully integrated solution for all operations, finance, and logistics

Openbravo provided Regalador.com with a new platform and management solution capable of integrating different systems. The solution covered all corporate processes including accounting and financial management, purchasing, sales and warehousing.

The platform also served to integrate with different logistics operators nationwide (SEUR, DHL and MRW) to manage shipments. Gift management was also improved by integrating BOM, which allowed the company to create item sets with different VAT categories. Openbravo was  integrated with Wordpress to manage online sales.

Openbravo Customer Story - Regalador - Solution

"Now we can see in real time the available stock, we have better control of purchase and sales orders and better and more efficient accounting reconciliation of payments and collections. In addition, its ease of use has reduced the learning curve dramatically, increasing the productivity of our team in an amazingly short time. The solution also allowed us to reduce the initial investment, support growth adapted to our needs, stop worrying about issues related to the technical infrastructure and to focus on business growth. "

Pablo Melchor, Founding Partner

The Results


Higher capacity for daily orders and reduced logistical costs

The Openbravo solution provided the flexibility required to integrate with all different logistics systems easily and quickly, so enabling a significant reduction in logistical costs.

It also allowed the company to support the expected growth with the capacity of processing hundreds of daily orders in a faster and more efficient manner.

order management capacity
operational efficiency
logistical costs
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