Faster innovation at the point of sale for a differentiated in-store shopping experience
Openbravo’s flexibility has helped Decathlon to introduce new innovations at the point of sale much faster, thus reducing the time needed to adopt new technologies such as RFID, mobile payments with Alipay and WeChat integration (Decathlon China), and a completely new self-checkout solution that was launched in less than 3 months. Today, Decathlon customers enjoy a faster and more convenient shopping experience that ultimately helps boost their satisfaction and loyalty.
Out-of-the-box Openbravo mobile POS capabilities open up additional possibilities for enhanced in-store customer service, such as assisting customers from anywhere in the store or the reduction of waiting times at the terminal. Openbravo POS is a responsive web-based mobile solution that automatically adapts to the device size and offers the same functionality from mobile devices than from a traditional desktop POS terminal.
Simplified multi-store IT management and cloud readiness
Openbravo’s web POS has helped to dramatically simplify the IT infrastructure required for the stores, enabling faster preparation for new store openings and reducing the total effort and cost for daily store maintenance. Updates for products and prices can be made centrally and applied across all stores in a matter of minutes; other changes or new processes can also be deployed faster across locations.
Store performance is guaranteed thanks to the strong offline capabilities of the Openbravo solution, which ensures uninterrupted in-store sales, even in the case of a temporary loss of connectivity. Openbravo’s architecture also allows Decathlon to move forward in its transition to the cloud, which is another strategic objective for the company.
Solution flexibility to support specific business requirements
Openbravo’s modular architecture simplifies the introduction of new functionalities that can be centrally deployed and tested with lower risks. This includes critical developments such as the integration with Decathlon’s corporate SAP system using POSLog, a POS Data Integration Standard promoted by ARTS, the National Retail Federation´s retail technology standards division. Openbravo solution has been also successfully integrated with other systems such as ecommerce and the loyalty platform.