High number of customers and transactions, global distribution and quality control
Most CHEERS stores process a high volume of daily transactions. Internet quality is intermittent in some locations, so the company was looking for a solution with strong offline capabilities.
To propel growth in their China market, CHEERS required the deployment of a global distribution system to all new franchises possessing one or more stores, in the most agile and efficient way possible. The company also enjoys a high conversion rate with its loyalty program, which required them to manage a large customer database synchronized across all stores.
As a joint enterprise between Swiss and Chinese management, the company has a very meticulous quality control policy.