Mckinsey

3 min read Retail Media Networks (RMNs) are one of the technologies included in Gartner’s latest Hype Cycle for Digital Advertising. It is a technology that is increasingly being talked about and is

2 min read One of the consequences of the pandemic has been the birth of new online consumers and those who made their first purchases online a few months ago are now great

2 min read European consumers are emerging from lockdown with changed priorities and new expectations. To help retailers better understand just how they are adapting to the new post-pandemic reality, consultancy McKinsey has

2 min read In today’s omnichannel era, understanding what customers value from various  channels and how that influences the prices they are willing to pay has become a key challenge, according to  a