decoration

3 min read We’ve all had a bad experience buying the wrong paint color for our home’s walls, buying a sofa that was too big, or miscalculating the amount of tiles needed for

2 min read The market for home-related products, which includes furniture, décor and and DIY, has undergone a major shift over the past 2 years. This sector was one of the few to

2 min read Consumer tastes are very personal and that’s definitely the case when shopping for furniture and home décor. To differentiate themselves from the competition, retailers in this sector need to look

2 min read The shopping journey is becoming more complex in furniture and home décor retailing, and consumers now have more information and more choices. Brand loyalty can no longer be taken for

2 min read With over 12,000 products in its famous catalog, IKEA must rely on business integration technology to optimize and manage their merchandise efficiently online and across its 400 stores. But even

2 min read Spanish textile brand Bassols has a unique heritage that goes back two centuries and is possibly the oldest surviving textile company in the world. But it faced a problem common

3 min read Before IKEA erupted on the market in the 1980’s,  furniture and home decor was not a very dynamic  part of retailing.  Furniture was often inherited or bought only when people