customer engagement

2 min read In a world characterized by increasingly demanding consumers, with access to more and more information and more digital, traditional loyalty programs based on economic rewards according to their transactional activity

4 min read I arrived at the Javits Convention Center this morning aiming to attend a few last conferences in the morning and participate in a retail tour in the afternoon. The first

3 min read There are many reasons why retailers may have put new retail technology on the backburner, if only to see how shopper preferences would evolve. But wait too long and risk

2 min read Remember  barcodes? They are still in widespread use,  of course, but QR codes have emerged as a more powerful and versatile alternative with a wide range of applications in retail. Because

2 min read Loyalty programs are not new and many large retailers are looking to take loyalty schemes to the next level, and go beyond simply offering rewards. Nordstrom, for example, has recently