Openbravo to promote omnichannel to GCC retailers at Middle East Retail Forum
What will retailing look like in the future? No-one really knows, of course. But we can identify some trends that are already tangible, such as the convergence of the physical and digital channels, and the transformation of stores into inspirational spaces.
Another important change we are seeing is the shift in the power from mature Western markets to faster-growing economic regions such as the GCC countries.
To better understand these trends and the way retailing is changing in the GCC region, Openbravo is pleased to announce that we will be exhibiting at the Middle East Retail Forum for the first time next month.
MRF, now in its seventh year, is one of the largest retail events in the Middle East and this year it will take place on October 8th and 9th at the Palazzo Versace Hotel in Dubai.
The theme this year is “Physical Meets Digital: Rethinking Retail with Online-Offline Convergence,” which coincides very much with Openbravo’s focus on omnichannel retailing.
Participation as an exhibitor at MRF 2018 gives us a great opportunity to increase our brand awareness and explain the benefits of the Openbravo cloud-based omnichannel solution to the region’s leading retailers.
Sharaf DG, which has 38 electronics stores in the UAE, Bahrain, Qatar and Omar, is one of Openbravo’s newest customers and we are confident that we can convince many more retailers in the GCC region to adopt the Openbravo solution.
Profound transformation of retail
As the organizers of MERF point out, retailing is undergoing a profound transformation, becoming more channel-agnostic and more agile to adapt to rapid, disruptive changes.
Stores will become inspirational spaces, morphed into lively, immersive environments and retailers will need to engage with consumers differently, interacting with them at their preferred touchpoints.
Openbravo is committed to helping retailers roll out omnichannel strategies that bridge the digital-physical divide and leverage the strengths of shopping in physical stores.
The store is the central hub of your brand experience; it is where customers engage with your brand. On the internet, engagement is fickle – your competitors are just one mouse click away.
But In a physical store, you have a chance to create a differentiated and memorable experience that causes the customer to linger, to buy your goods, to leave the store in a better mood than when they entered sand, most importantly, to want to come back.
If you are planning to attend MRF 2018 please pay us a visit at Booth #12
You can meet our experts to discuss your business challenges and learn about the latest retail innovations in our cloud-based solution through live demos of our omnichannel, mobile POS or advanced supply chain solutions with features such as mobile inventory management, amongst others.