How Retailers Can Turn to Beacons Technology – Infographic

Beacons are tiny low-powered radio transmitters that send signals to phones just feet away.

The point of the devices is to send a specific signal, using low-energy Bluetooth, to phones that come into proximity, as long as those phones are running apps that can respond to the beacon. Those codes then set off an action on the phone, like a coupon, a reminder, a reward or just information.