Vanessa Hodgkinson
Author Archive

Vanessa Hodgkinson

A multi-ethnic group of young adults are sitting in a public area outside. One woman is looking at her smartphone, and is getting ready to take a selfie of the group.
Retail Trends

Born between 1996 and 2006, the tech-savvy Generation Z makes up a third of the global population and already has considerable spending power, which will only grow stronger. Gen Z consumers are at a key point in developing their brand loyalties, so retailers who reach them now can attract customers who

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Joy of buying Christmas gifts
Retail Trends

For some retail sectors these two months represent up to 30 percent of their annual revenue, making it essential that they leverage omnichannel capabilities to maximize their profitability during this time. The National Retail Federation expects holiday spending in November and December to grow at least 4.3%, exceeding  a total of $717

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Family shopping in a Toy Store
AnnouncementsOtherSuccess Stories

Last month, Portuguese investment firm Green Swan announced it had taken the opportunity to acquire the Toys “R” Us brand across Spain and Portugal. The new CEO,  Shark Tank Portugal investor Paulo Sousa Marquez, is keen to revive the brand and demonstrate how technological innovation can be used to bring customers

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Retail Trends

Loyalty programs are not new and many large retailers are looking to take loyalty schemes to the next level, and go beyond simply offering rewards. Nordstrom, for example, has recently revamped its loyalty scheme to offer personalized shopping experiences and exclusive access to products and events. But according to a recent study

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sharaf electronics store dubai
ElectronicsindustriesSuccess Stories

Since opening its doors in 2005, Sharaf DG has become a leading electronics and electrical goods in the Middle East, with 32 stores and online stores in the UAE, Bahrain, Egypt, and Oman. To continue growing and deliver the first-class experience its 1.5 million-strong customer base has come to expect, Sharaf

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Back to school and happy time! Apple, pile of books and backpack on the desk at the elementary school.
ElectronicsFashionFurniture & DecorRetail Trends

A new survey by Monetate found that when it comes to Back-to-School shopping, brick-and-mortar stores continue to thrive and that certain product categories are far more likely to be bought in a store than online. The results suggest that retailer deciding which technology to invest in should prioritize those that ultimately

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Online shopping and delivery service concept. Paper cartons in a shopping cart on a laptop keyboard, this image implies online shopping that customer order things from retailer sites via the internet.
Retail Trends

Convenience, speed, cost-effectiveness and security are all factors in the increasing popularity of Buy Online, Pick-up in Store (BOPIS). With BOPIS, customers have the option to buy or reserve product online with the intent of picking it up or trying it on in-store.  Customers save on shipping costs, avoid package theft

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Coca-Cola
Retail Trends

For many retailers, having empty shelves for a day, or even several days, versus a few hours or less can make a significant difference on daily sales. Coca Cola’s focus on faster replenishment underscores its importance to retailers today. To guarantee their shelves would be stocked for World Cup 2018 customers

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Beat cart abandonment with omnichannel retail
Retail Trends

Online shopping is often seen as invincible by retailers, but a recent Usabilla study on the biggest reasons for online cart abandonment shows why many shoppers still prefer shopping in the store and how retailers can use omnichannel capabilities to compete with pure online or offline competitors. Common online frustrations including too many

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Back to College
ElectronicsFashionFurniture & DecorRetail TrendsSporting Goods

Midway through August, retailers still have time to capitalize on a significant piece of the $82.8 billion pie predicted by the NRF this year by leveraging their omnichannel capabilities. According to last year’s data, less than 15 percent had completed all their shopping by August, and more than a quarter had not even

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