Vanessa Hodgkinson
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Vanessa Hodgkinson

Retail

Many retailers rely on the holiday season to bring in a disproportionate amount of annual sales, but these days holiday promotions stretch across the entire Grey November month, and even though Black Friday has passed, you need to keep up the sales momentum through January 2018. Last year, Super Saturday, the last before Christmas,

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Retail

Black Friday and other holiday season promotions provide a great opportunity for retailers to quickly deliver an increased conversion rate or larger basket size.  US-based National Retail Federation (NRF) estimates total spending to increase by 3.6% for the second year in a row, from $655 billion to $678.8 billion, and

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Retail

Most people won’t buy a pair of glasses without trying them on and comparing a few styles first. The ability to offer optical exams and even create glasses on site underscores the distinct advantage of having a physical presence. So it’s no surprise that pure online player Warby Parker chose

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Retail

Walmart recently announced it wants to cut the time required to process in-store returns of online purchases down to 35 seconds. Amazon has set up deals for Kohl’s and Whole Foods to accept online purchase returns, as well as piloting its own delivery service to lower costs even further. With

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toys-r-us-store
Retail

The vision of endless isles with toys stacked to the sky and “everyday low prices” at Toys ’R’ Us was the experience that made it a childhood staple across America for more than four decades. But like many other large retailers, Toys R Us has struggled to find the right

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Retail

The future of retail today looks brighter than was once feared, even for brick-and-mortar retailers as long as they adopt an omnichannel strategy. Market researcher GfK reported an average 1.4% growth in retail sales for the EU-28, while a new IHL Research study shows a growth of 4.2% in the

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Retail

Openbravo is delighted to be returning to Paris Retail Week, now in its third edition and taking place at the Paris Expo Porte de Versailles on the 19 – 21st of September 2017.  As the largest exhibition for physical and on-line retailers in Europe, this event provides a 360-degree perspective

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Retail

Going green isn’t just smart from a sustainability standpoint. It also makes sense from a business perspective, saving retailers money and making stores more attractive to today’s increasingly environmentally-conscious customers. How does a retailer go green? There are many areas to focus on, not just inside stores but throughout the supply

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Retail

Back-to-school season continues to be one of the most significant retail seasons of the year, and this year, the National Retail Federation (NRF) predicts that back-to-school (BTS) spending will more than 10% over 2016 to $83.6 billion. According to the NRF, nearly half of back-to-school shoppers will wait to do their shopping

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Retail

Openbravo was thrilled to attend the 28th edition of ColombiaModa, one of Colombia’s leading fashion forums with over 50,000 visitors.  This year’s event underscored the importance of using technology to diversify the channels and means of marketing, satisfy the needs of consumers, and improve the integration of supply chain systems.

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