Vanessa Hodgkinson
Author Archive

Vanessa Hodgkinson

FashionindustriesSuccess Stories

As the fashion industry becomes increasingly dominated by multinational fast-fashion brands like Zara and H&M, there is still room for niche players who put the emphasis on exclusive, contemporary fashion and serve a regional rather than international market. These retailers have much to gain from an integrated and omnichannel retail

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Retail Trends

Predicting demand for products and optimizing inventory have never been simple tasks for retailers. But they have become much tougher in today’s omnichannel era, characterizedy by more frequent product introductions and more volatile demand patterns. That’s why its essential to employ better forecasting tools if you want to achieve fewer

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Retail Trends

Shoppers usually walk into the store with some idea of what they need. So why do they often walk out of the store empty-handed? According to recent research published on Retail Touch Points, the are are four main reasons for shoppers leaving the store without buying anything: they couldn’t find the

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Retail Trends

The mobile point of sale (mPOS) is fast becoming an indispensible tool in retail today.  A recent study by research firm IHL shows that US retailers using mPOS technologies achieved a 24% average increase in sales during 2017, compared to those that didn’t. In fact, the research indicates that mobility is

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industriesSporting GoodsSuccess Stories

Founded in 2010, Deporvillage has become one of the leading online stores for cycling, running, and other sports equipment in Southern Europe. By 2016, the company had expanded into four countries – Spain, Italy, France and Portugal – and reached €20m in sales. However, the growing  volume and complexity of its business

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Furniture & Decorindustries

With over 12,000 products in its famous catalog, IKEA must rely on business integration technology to optimize and manage their merchandise efficiently online and across its 400 stores. But even for smaller players in the furniture and home decoration sector, managing merchandise can still be a real challenge. Furniture and

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Furniture & DecorindustriesSuccess Stories

Spanish textile brand Bassols has a unique heritage that goes back two centuries and is possibly the oldest surviving textile company in the world. But it faced a problem common to a lot of long-established companies, namely it had disparate IT systems that were not designed to talk to each

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industriesSporting GoodsSuccess Stories

Sports retailing is a fast-moving sector and so retailers that want to stay ahead of the competition need a solution that can handle diverse inventory, large assortments and frequent season changes, which are inherent to this sector. Depique, a Spanish golfing specialty retailer, offers over 40,000 products and it was

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Under Armour Chicago Brand House
Retail Trends

Many retailers recognize the need to offer real and authentic experiences to draw shoppers into their stores, and are adapting their store formats in order to do so. These retailers have realized that if they can do omnichannel fulfillment well, then there is no need to hold so much inventory

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Retail Trends

The ability to make the returns process as quick, efficient and easy as possible for consumers is often what separates the top-performing retailers from the less successful ones in the weeks after Christmas. By offering free in-store returns, stores can save on additional shipping costs as well as boost sales

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