Vanessa Hodgkinson
Author Archive

Vanessa Hodgkinson

FashionFeatured EventsRestaurantsRetail TrendsSporting Goods

Following a very successful visit to the NRF Big Show earlier this month , Openbravo has prepared a packed schedule of events for the coming months. So, if you want to find out more about how Openbravo can help your business, make a note in your diary! You will find

Read More
well-trained staff are happier and boost sales
Retail Trends

Have you ever walked into a store knowing more about the product than the store associate? Or worse, you asked a question and the associate was fumbling with the POS terminal. Staff training is still a big challenge for retailers. Technologies have evolved quickly and staff turnover is high, which

Read More
Retail Trends

For most retail businesses, the new year is a clean slate – a chance to assess the past year and set some new goals for the future. Digital transformation is not an overnight thing, but rather a continuous process, and with an omnichannel technology platform in place, the business has

Read More
Retail Trends

The holiday season is in full swing and you are doing everything you can manage this year to make your customers happy. But it’s also a good time to assess what works, what doesn’t, and what customers want – and taking notes on ways you want to improve your customer

Read More
Retail Trends

There are many reasons why retailers are just now investing in customer experience technologies. Maybe they’ve been waiting to see how the technology develops and what technologies reach the tipping point with shoppers. Or perhaps this is the point where their current technologies have reached capacity and will not support

Read More
Retail Trends

There are many reasons why retailers may have put new retail technology on the backburner, if only to see how shopper preferences would evolve. But wait too long and risk falling behind the competition, particularly when it comes to technologies that customers are comfortable and willing to use – those

Read More
Retail Trends

Attracting customers into physical stores is not just about competing with eCommerce. Today, retailers must think about competing with the total experience they offer across physical and digital channels. In other words, the battle for the consumer is about giving them not just a product or a service, but an

Read More
RestaurantsRetail Trends

In-store restaurants can be a great idea for retailers who want to step up their in-store experience and increase foot traffic in their stores. And choosing the right restaurant POS can make the process a lot easier. Some retailers aim to add to the customer experience and create a dwell

Read More
Retail Trends

As Black Friday gets closer, retailers need to be readying themselves for one of the biggest shopping spikes in the year.  Black Friday,  which this year falls on November 29,  is traditionally the kick-off to the peak holiday season, which runs  to December 31 and includes Thanksgiving, Christmas, Hanukkah and

Read More
La Europea Openbravo
Success Stories

La Europea, a leading retailer for wines, spirits and gourmet foods in Mexico with over 50 stores, has managed to increase its ticket capacity by 20% and boost sales by 15% thanks to its cloud-based POS solution with Openbravo. Founded in 1953, La Europea built a reputation for high-end products

Read More