Jorge Castillo
Author Archive

Jorge Castillo

Getting into the ERP and Commerce Industries through the Social Media

beacons_blog
Sales & Marketing

Beacons are tiny low-powered radio transmitters that send signals to phones just feet away. The point of the devices is to send a specific signal, using low-energy Bluetooth, to phones that come into proximity, as long as those phones are running apps that can respond to the beacon. Those codes

Read More
conquering analytics
IT Management

Data is a terrible thing to waste and, unfortunately, that is exactly what retailers are doing with a resource of inestimable worth. The present state of analytics in retail is, in a nutshell, underutilized. Retailers are in a fierce battle to win the hearts and wallets of shoppers. Competition is

Read More
brightalk
Other

We did it. We are proud to say that more than 1000 people are already following our webinars and videos in BrightTalk! For those who don’t know, BrightTalk is a platform where professionals can learn and share their knowledge with the world’s brightest experts through videos and webinars. In our

Read More
Webrooming vs Showrooming
Retail

Shopping habits are changing, so we need to have an idea of what a modern shopper is and some of their behaviour in-store. Regarding to it, there are some buzzwords that you may have heard about; “Showrooming” and “Webrooming.” Buzzwords can be tough to keep up with. Especially if you’re

Read More
numbers that matters blog
Business Management

Can you answer what, when and why your customers are buying? A key performance indicator (KPI) is defined as a method to measure quantifying objectives to enable the measurement of performance. Many companies use only a few KPIs to measure outcomes, however, KPIs plays a mayor role in gauging the

Read More
importance loyalty blog
Retail

Today, engaging customers goes beyond traditional loyalty programs. Also, the importance of a customer loyalty is widely known among retailers. In addition, according to Inc. Magazine, it cost 5-10 times more to acquire a new customer than it does to sell to an existing one and repeat customer spend 67%

Read More
8 ways to mold ERP
IT Management

In today’s world of fast changing markets, complex supply chain relationships and multi-channel distribution, it is essential that the business keep pace with their ever-changing world and their ERP solutions should remain aligned. There are now modern alternatives to these legacy ERP solutions that are much better aligned with dynamic

Read More
Image_Placeholder_Openbravo_750x375_v02
IT Management

In today’s highly dynamic markets, business agility is becoming one of the most important of a company’s capabilities. But it is not the only one. To truly get all the juice from your ERP system you should start thinking about more requirements that may be critical for a organization. At

Read More
roadmap-omnichannel-infographic
Retail

If you ask consumers if they want retailers to be omnichannel ready, they will probably not recognize the word. But if you ask them how much pain they experience from a lack of omnichannel capabilites, every customer will recognize the value of a seamless channel integration. One of the most

Read More
markets-future
Retail

People used to think that the world they live in would always remain the same. Our human minds trend to think that the bakery on the corner will always be there for you to buy your daily piece of cake or that our grandparents are going to live forever. In

Read More