Geoff Nairn
Author Archive

Geoff Nairn

Retail

Mobile technology has changed the way customers interact with the world, given them new ways to buy goods and services – and new ways to pay for them. By the end of this year, 3.4 billion smartphones will have NFC technology which means they can easily use any of the

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Retail

Cloud computing is changing the IT landscape and while the retail industry has traditionally had a conservative attitude to new technology, it is clear that cloud computing is poised to play an essential role in every retailer’s strategy to face the challenges ahead.  According to the Economist Intelligence Unit, 70%

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businessRetailSales & Marketing

Retailers are facing intense competition for a diminishing share of their customer’s wallet, and this challenge has become more pronounced in markets facing deflationary pressures. Although promotions are an important element of increasing sales, there is an excessive reliance on deep discounts that not only harm the bottom line but

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Retail technology
Retail

Retailers face serious challenges to please customers and compete in a crowded industry landscape. The modern shopkeeper must handle inventory in one or several brick-and-mortar locations while maintaining a user-friendly online retail market. What was once a simple case of stocking the latest trends has become more challenging as customers

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