Geoff Nairn
Author Archive

Geoff Nairn

Announcements

Openbravo now has the solution for larger retailers that want the  best of both worlds. Our new SAP-certified integration means that retailers can run SAP software at headquarter level and use Openbravo’s software to deliver an enhanced in-store experience. The SAP-certified integration permits the seamless exchange of POS data between

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Retail Trends

As long as consumers continue to visit physical stores, retailers will continue to invest in them. A recent report from research firm Altitude Group sets out to understand how leading retailers are trying to respond to digital disruption using innovation and the challenges that creates. The shopping habits and  behaviors of

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Retail Trends

In today’s omnichannel era, understanding what customers value from various  channels and how that influences the prices they are willing to pay has become a key challenge, according to  a recent article from McKinsey & Company. Pricing strategies used to  be easy to devise, uncomplicated to implement, and relatively successful.

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Ensure your in-store technology works effectively
Retail Trends

What makes customers want to visit your stores? A compelling product range? Competitive prices? Superior customer service? All these things are important, of course, but in today’s digital era, many customers expect retailers to be using the latest technologies to enhance the in-store experience. Stores that have invested in in-store

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Downtown Dubai
AnnouncementsElectronicsFeatured Eventsindustries

Openbravo is pleased to annouce the official opening of a new office in Dubai to spearhead the company’s growth in the Middle East. The attractions of this region are well known to retailers and for many years they have  enjoyed robust growth and above-average returns  due to the  favorable macroeconomic

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How relevant is store traffic in omichannel era?
Retail Trends

As more retail sales shift online, many retailers are experiencing a slow but steady year-on-year decline in footfall and sales in their stores.   Nevertheless, the physical store continues to play a central albeit changing role in the strategy of most retailers.  So how should retailers now judge the performance of

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Furniture & DecorindustriesRetail Trends

But how will it look in my home? It’s a question heard every day by sales associates in a furniture or home décor store. Thanks to Augmented Reality, they may be able to help give customers a much better idea of how a new sofa or lamp will look in

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The World's Largest Store
FashionindustriesRetail Trends

How do we compete with Amazon? It’s a question that every retailer must ask as they anxiously watch the aggressive moves of Amazon into so many markets, including product categories that once seemed better suited to brick-and-mortar stores.  Take fashion, for example. Amazon’s increasingly confident push into own-brand fashion has

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Primark  shuns eCommerce as brick-and-mortar sales grow
FashionFurniture & DecorindustriesSporting Goods

Despite the sensationalist articles warning about the Death of the High Street, it is clear that for some product categories, a physical store will likely remain the preferred way of shopping for some time. But which categories? The latest Global Consumer Survey from research firm Statista attempts to classify those

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Retail Trends

Remember beacons? What are the prospects for VR in stores? The list of  innovative retail technologies grows longer and more confusing each day, so to help retailers make better tech choices, the HighStreet Collective has published the Retail Innovation Radar Report. It attempts to identify  the most “shopper-ready”  technologies, meaning

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