Going into the future, it’s important that every apparel and footwear retailer has a strategy that helps them develop into a truly omnichannel organization. That means bringing the digital experience offline and putting the customer as the center of everything, connecting with them independently of the channel (as channel constraints and organizational
A product characteristic is defined as a feature that is primarily physical and generally measurable such as color, size, shape, taste, texture, etc. It is used to create variants of base products. Let’s explain these terms with an example. Let’s say we need to create T-shirts in three sizes (S, M
Achieve rapid implementation and faster ROI for leading-edge Openbravo software through our Innovators Program
One of the strengths that sets Openbravo apart from other vendors is our strong collaborative work style in client engagements through our Leadership Programs. The Leadership Programs allow companies to stay ahead of competitors and obtain exclusive benefits through direct access to and communication with the Openbravo Product Development organization.
For medium- and large-sized retailers, customer loyalty is a huge factor in success. In addition to helping to drive more sales, a loyal customer base also helps promote a company via word-of-mouth advertising (i.e customer advocacy). What’s more, selling to existing customers is dramatically less expensive and considerably more profitable
Cloud computing is fully aligned with fast-changing retail business models and the needs associated to their seasonality, together with evolving behavioral customer changes. Cloud means convenience, flexibility, it is elastic and scalable, uses shared infrastructure and you pay by consumption. Last week in our last webinar we discussed the benefits that
I read an essay “Technology for Mankind” by Jacob Bronowski. From a retail perspective, Bronowski would have written, “OmniChannel for Retail Consumers”. What technology did for entire mankind, omnichannel will do for the entire consumer world if not for all of mankind. So, aptly, the subject was decided by Images
On March 30, ten years ago, Openbravo was born, thanks to the dream of a group of entrepreneurs from Pamplona, Spain. Since then we have made incredible achievements; continuous product innovations, rapid international expansion, great customer and partner stories, and very importantly, the pillars of a fantastic team. All of that