Many companies with a brick-and-mortar location and an online shop keep the two separated, and that is a mistake given the nature of the always connected customer in today’s retail. There are significant benefits to integrating your retail POS solution with an e-commerce platform such as Magento into an omnichannel experience,
Retailers face serious challenges to please customers and compete in a crowded industry landscape. The modern shopkeeper must handle inventory in one or several brick-and-mortar locations while maintaining a user-friendly online retail market. What was once a simple case of stocking the latest trends has become more challenging as customers
In today’s challenging and increasingly complex business environment, retailers that want to stay ahead of the competition need to be able to react swiftly to fast-changing market conditions and pricing flexibility plays a key role in achieving that agility. A greater variety of discounts and promotions may need to be
Going into the future, it’s important that every apparel and footwear retailer has a strategy that helps them develop into a truly omnichannel organization. That means bringing the digital experience offline and putting the customer as the center of everything, connecting with them independently of the channel (as channel constraints and organizational
A product characteristic is defined as a feature that is primarily physical and generally measurable such as color, size, shape, taste, texture, etc. It is used to create variants of base products. Let’s explain these terms with an example. Let’s say we need to create T-shirts in three sizes (S, M
Achieve rapid implementation and faster ROI for leading-edge Openbravo software through our Innovators Program
One of the strengths that sets Openbravo apart from other vendors is our strong collaborative work style in client engagements through our Leadership Programs. The Leadership Programs allow companies to stay ahead of competitors and obtain exclusive benefits through direct access to and communication with the Openbravo Product Development organization.
For medium- and large-sized retailers, customer loyalty is a huge factor in success. In addition to helping to drive more sales, a loyal customer base also helps promote a company via word-of-mouth advertising (i.e customer advocacy). What’s more, selling to existing customers is dramatically less expensive and considerably more profitable