Increasing customer engagement should be the goal of every retailer. In order to accomplish this, retailers need to connect with customers across many channels while keeping an eye on what customers perceive as value, brand consistency and the overall customer experience. That means delivering a unique and personalized experience for customers
Unified Commerce has become a strategic objective for most retailers today, by means of connecting all channels in real-time: online retail with e-commerce and m-commerce, and now also s-commerce (“buying buttons” in social media are gaining ground). Given this reality and contrary to some initial analysis, we can today clearly
On this beautiful sunny day in Barcelona, we want to wish you a Merry Christmas once again and all the best for 2016. We also want to recapitulate here for you the top webinars that we did in Openbravo, to give you the opportunity to see at a glance the ones
We are approaching the end of the year and we wanted to say goodbye to 2015 by doing a wrap-up webinar, reviewing the Retail trends that have been dominating this year, and more importantly, giving actionable insights and recommendations to retailers based on what we have learnt along with the predictions
The Openbravo Product Tour is a nice tool that allows people to get a first impression of our products through a guided and interactive tour. Since its launch it has become one of the most used evaluation tools. Today we are happy to announce the availability of a new version
We can affirm without doubt that physical stores will still be around in the next few decades, in fact, for some industry experts we are actually in the golden age of brick-and-mortar retailing. This can seem an irony in the digital age with the explosion of online and mobile commerce.
Last week I was invited to a company meeting in Pamplona, a city in the north of Spain, internationally known for its bull runs; probably the most famous example of running in front of ´toros bravos´ in the world. Pamplona is also where Openbravo was born and is today’s headquarters. That’s