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Openbravo and Appcard partner to offer a unique business solution to retailers

30 Apr 2013

Barcelona and New York, April 30th, 2013 - Openbravo, the leading web-based open source business management solutions provider, and AppCard Inc. provider of an innovative customer loyalty platform, today announced a strategic partnership to help global retailers better understand their business, know their customers and drive customers to their brick-and-mortar stores while optimizing revenues.

- Web native, Multichannel, from Sales to Financials and Loyalty Management, all in one -

Barcelona and New York, April 30th, 2013 - Openbravo, the leading web-based open source business management solutions provider, and AppCard Inc. provider of an innovative customer loyalty platform, today announced a strategic partnership to help global retailers better understand their business, know their customers and drive customers to their brick-and-mortar stores while optimizing revenues. The strategic alliance with AppCard allows Openbravo to provide advanced loyalty capabilities in combination with its successful Openbravo for Retail solution. Adding AppCard’s loyalty management solution to the current capabilities of Openbravo results in a unique value proposition for merchants seeking an integrated solution to effectively manage their retail businesses, and to do so in an affordable way.


Openbravo for Retail is a comprehensive web native multichannel retail solution, mobile and cloud ready, for managing Retail businesses, from Sales and Customer Relationships to Financials and Logistics, across different channels. Some of its multichannel capabilities include integrations with best-in-class E-Commerce platforms like Magento as well as leading payment processors like Authorize.net, and a next generation POS, ready to be used with mobile devices like tablets or smartphones, with online and offline capabilities.


With AppCard, Openbravo’s retailers will benefit from 90+ real-time analytical reports, insights and alerts to get the knowledge needed to personalize offers, rewards, and free gifts for each customer, catered to the needs of each customer. AppCards’ branded storefront on the app and web offers a unique way for retailers to reach each customer with offers and digital receipts that guarantee continued communication with the customers as they leave the store. Setup of the AppCard platform takes less than 20 minutes, enabling Openbravo customers to enjoy the benefit of this partnership as of day one.


“AppCard is looking forward to making this exciting partnership the success it deserves. Openbravo is uniquely positioned as a leading provider of open source cloud based retail solution that is easy to operate and fast. This strategic relationship offers a complete and full solution for our retailers success.”, said Yair Goldifnger, Co-founder and CEO of AppCard.


“Loyalty is rapidly becoming a key differentiator for retailers. Thanks to our strategic partnership with AppCard, Openbravo for Retail clients will benefit from a powerful solution that will help them build truly loyal customers and brand advocates. AppCard facilitates the required shift to an emotional loyalty model and allows us to offer an even more compelling Retail solution, fully aligned with our mobile strategy.”, said Marco de Vries, CEO of Openbravo.