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Openbravo accelerates growth in France with the appointment of three retail software executives and a new office in Lille

11 Jun 2018

Openbravo, the global cloud POS and retail management software solution vendor for agile and innovative omnichannel retailing, today announced the appointment of Bruno Menteaux, Flora Wengerow and Christophe Dubuis as well as the opening of a new office in Lille. International expansion will continue with the official announcement in July of a new office in Dubai that will support company growth in the Middle East.

Strenghtened team with former Cylande and Raymark senior managers

"We are thrilled to welcome Bruno, Flora and Christophe, three highly experienced leaders with a strong retail background and track records of success in guiding organizations through change and driving growth. Attracting people like them into the Openbravo business is a great endorsement of our strategy and ambition, and we look forward to benefiting from their valuable experiences and perspectives to accelerate business growth in France, which is today one of our most strategic markets." said Marco de Vries, Chief Executive Officer.

Mr. Bruno Menteaux is the former Chief Operating Officer of Cylande, a role he held from 2012 onwards. He has more than 20 years of experience in the retail software space with a proven track record of driving organizations and growth to achieve a step change in business performance. From his new position as General Manager for France & Northern Europe Mr.Menteaux will be in charge of leading the growth of Openbravo in France and facilitating expansion into other countries in Northern Europe.

Ms. Flora Wengerow joins also from Cylande, where she gained extensive experience during more than 10 years on managing key accounts and complex retail projects in international environments from sales to execution. From her new position as Services and Pre-sales Director France & Northern Europe she will be in charge of the team of consultants and technical resources that will support Openbravo sales and delivery activities in these regions.

Mr. Christophe Dubois also brings more than 20 years of experience in software sales with strong knowledge in areas like retail and supply chain acquired working with leading retailers when he was with companies like Oracle Micros and Raymark. From his new position as Sales Director France he will be in charge of growing the Openbravo customer base with new key retail accounts in the country.

Mr. Menteaux said: "We are very excited to be joining Openbravo and look forward to its growth. Based on our extensive experience in IT services for retail, we firmly believe that with its 100% cloud and mobile solutions, Openbravo responds to retailers' needs for their evolution towards omnichannel and their digital transformation. The fact that major French retailers such as BUT or Decathlon already trust Openbravo demonstrates the huge potential of the solution. After a thorough technical and business analysis of the software suite, I can say that Openbravo will respond to the current and future challenges of retailers, including modularity, simplicity of implementation, functional richness and the modernity of our products that allow to support customer demands, at the heart of the digital and the omnichannel."


New office in Lille, the European retail place

"The decision to expand our presence in France with a new office in Lille was a logical step in our retail business growth strategy. With over 70 retailers headquartered in Lille, including major names such as Decathlon, Leroy Merlin, Castorama, Kiabi, Camaieu or La Redoute , and located at the crossroads of three European capital cities, Paris, London and Brussels, it is clearly a place where we wanted to be.", continued Marco de Vries.

The new office in Lille, based in the EuraTechnologies Parc where a lot of innovative IT companies have their offices, and of which many of them work for retailers, will support the company's growth strategy in France and Northern Europe, adding to the other office in France (Paris), and the international offices India, Mexico, Spain and the soon to open office in Dubai.