Matt Asay has been involved with open source since 1998, and is one of the industry's leading open source business strategists. Asay currently manages sales and business development activities in the Americas for Alfresco as a General Manager and Vice President.

Prior to Alfresco, Asay was an early member of Novell's Linux Business Office. In 2003 Asay founded the Open Source Business Conference, the industry's premier open source strategy event, and has served as an Entreprenuer-in-Residence for Thomas Weisel Venture Partners, focusing on open source investment opportunities. Before Novell, Asay was General Manager at Lineo®, an embedded Linux software startup, where he ran Lineo's Network & Communications business.

Asay earned his Juris Doctorate degree at Stanford Law School, spending two of his three years studying software licensing and innovation, and specifically the GNU General Public License, under Professor Larry Lessig. He also holds Masters and Bachelors degrees from the University of Kent (Canterbury, UK) and Brigham Young University, respectively.