Matt Asay has been involved with open source since 1998, and is one of the industry's leading open source business strategists. Asay currently manages sales and business development activities in the Americas for Alfresco as a General Manager and Vice President.

Prior to Alfresco, Asay was an early member of Novell's Linux Business Office. In 2003 Asay founded the Open Source Business Conference, the industry's premier open source strategy event, and has served as an Entreprenuer-in-Residence for Thomas Weisel Venture Partners, focusing on open source investment opportunities. Before Novell, Asay was General Manager at Lineo®, an embedded Linux software startup, where he ran Lineo's Network & Communications business.

Asay earned his Juris Doctorate degree at Stanford Law School, spending two of his three years studying software licensing and innovation, and specifically the GNU General Public License, under Professor Larry Lessig. He also holds Masters and Bachelors degrees from the University of Kent (Canterbury, UK) and Brigham Young University, respectively.

George Colliat is Group Vice President for Oracle, responsible for the product management and development of Oracle Fusion CRM. Following more than 30 years experience spanning most areas of enterprise technology, he came to Oracle after the January 2006 acquisition of Siebel, for which he had managed CRM and Analytics development.

Prior to joining Siebel, Colliat served as Senior Vice President of Engineering at Webvan, an internet home delivery company. He also served as Senior Vice President of Engineering at Arbor Software, where he helped to create the OLAP market space through the introduction of the Essbase product. Colliat began his career building database systems, mainframe operating systems, networking systems, and most of the Honeywell Online Transaction Processing (OLTP) products in the 1970s and 1980s. He also held various positions in engineering and product management at Honeywell, ITT, and Alcatel.

Colliat has an Engineering degree from the National Institute of Applied Sciences in Lyon, France. He also holds Marketing Executive and Master of Science in Electrical Engineering degrees from Stanford University and was a Fulbright scholar.